Constructing Spanish smart destinations: a new guide for the tourism industry

Abstract

Purpose The purpose of this study is to analyse Benidorm, San Sebastián, Gijón, Málaga, Tenerife Island and Santander smart tourist destinations (STDs) as a touristic model and example to follow by other destinations in Spain and all over the world. Design/methodology/approach To fulfil the stated objective, this study follows several phases that introduce and classify a set of measures implemented by the six Spanish smart destinations to be designed as a STD. Findings Findings suggest that being a STD requires a high cost, and this is only accessible to big destinations with enough resources. Of the 50 Spanish provinces, eight are STDs, and these are localised in coastal areas. Obviously, this challenge is not within the reach of any Spanish city. Moreover, findings of the current study prove that the six Spanish smart destinations have a good air accessibility through their six airports, but the accessibility in a STD is not just physical; this must provide digital accessibility to tourists through destination marketing organisation’s website and app that will supply them with information on a wide range of services, including accommodations, tourist attractions, restaurants, public transport, museums and monuments’ locations, amongst many others. Originality/value From a resident point of view, a STD cannot be only focused on a technological and tourism context; a STD also requires knowing and meeting the needs of local residents and having a voice in decision-making processes. Hence, this study shows a new perspective on STDs that will benefit the literature on STDs.

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