The k0 method is a highly successful standardization method developed for Neutron Activation Analysis (NAA), later also introduced in Prompt Gamma Activation Analysis (PGAA). After the careful calibration of the irradiation and counting facilities, the k0 method makes the use of elemental standards unnecessary. Masses of the components are determined relative to the flux monitor, or, in the case of PGAA, to other known components of the sample. The development of the method is summarized in this review together with the description of methods implemented at different laboratories. The activities carried out in the laboratories of the authors are described as examples for the successful implementation of the k0 approach to activation analysis.