Construir Marca Ciudad a Través De Las Redes Sociales Y El Deporte: El Caso De Madrid Y El Real Madrid

Bengoechea, Aitor González; Gómez, Alfredo Iñesta

doi:10.7195/piccc.00021

Proceedings of the 6th Creatives Cities, Orlando 2018 2018

DOI: 10.7195/piccc.00021

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Construir Marca Ciudad a Través De Las Redes Sociales Y El Deporte: El Caso De Madrid Y El Real Madrid

Aitor González Bengoechea¹,

Alfredo Iñesta Gómez²

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Construir Marca Ciudad a Través De Las Redes Sociales Y El Deporte: El Caso De Madrid Y El Real Madrid

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