Consumer Acceptance Index for Large-Scale Energy Storage Systems Using Batteries in Malaysia

Abstract

For developing nations like Malaysia, consumer acceptability of net-zero carbon emission technology, such as large-scale energy storage systems using batteries, is crucial. By determining consumer acceptance of large-scale battery energy storage technology deployment, responsible energy-related agencies can reduce risks such as social acceptance risk and technical and management risks. This study provides the process to develop a consumer acceptance index using the questionnaire data obtained from 384 samples across Malaysia. The SmartPls 3.0 was used to examine the path indicators that have significant influence on the consumer's acceptance of large-scale energy storage systems using batteries. The findings show that more than 65 percent of samples accept a large-scale battery energy storage system to be deployed in Malaysia.Social norms represent the highest consumer acceptance indicator, followed by knowledge, perceived cost, and positive anticipated effects. At the end of the paper, both the theoretical and practical implications were analysed and discussed.