Consumer attitude and purchase intention toward rooftop photovoltaic installation: The roles of personal trait, psychological benefit, and government incentives

Sun, Pi‐Chuan; Wang, Hsueh-Mei; Huang, Hsien-Long; Ho, Chien-Wei

doi:10.1177/0958305x17754278

Cited by 96 publications

(82 citation statements)

References 63 publications

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“…For example, Walters (1989) argues that "perception refers to the entire process by which an individual becomes aware of the environment and interprets it so that it will fit into his or her frame of reference." Therefore, the CPT concerns the impression and awareness of the customer concerning a company or its offerings, allowing evaluating how to improve consumers' benefit perception (Sun et al, 2020).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Measurement of consumer awareness of food waste: construct development with a confirmatory factor analysis

Rasool

Cerchione

Salo³

et al. 2021

BFJ

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PurposeThis study aims to examine the role of hunger, environmental, economic, landfill and water shortage concerns as significant dimensions of consumer social awareness marketing in socially responsible plate food consumption.Design/methodology/approachTo carry out their purpose, the authors validate the hypothesized model empirically through data from 1,536 households using structural equation modeling (SEM). In particular, the construct measures of the structural model have been tested by confirmatory factor analysis (CFA).FindingsThe outcome the authors came up with is coherent with the hypothesized model, and it proves a positive relationship of the five dimensions identified on consumer awareness. Moreover, the study results show the crucial role of landfill and water shortage concerns in measuring consumer awareness.Practical implicationsThese findings may be of interest to practitioners, academics and policymakers for socially responsible food consumption guidance and training for planning consumer awareness programs. More in detail, this study offers the indication that the dimensions of the social consumer awareness construct are differing from commercial consumer awareness.Originality/valueEven though several previous studies have addressed the concept of consumer awareness concerning product and service purchase decisions, this is one of the first research studies on consumer awareness as a multidimensional construct in social marketing studies domain.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Measurement of consumer awareness of food waste: construct development with a confirmatory factor analysis

Rasool

Cerchione

Salo³

et al. 2021

BFJ

View full text Add to dashboard Cite

show abstract

“…This is also suggested in other research, but for a broader group (Bondio et al 2018;Wolske et al 2018;Vasseur and Kemp 2015b;Wolske et al 2017;Leenheer et al 2011;Tjørring 2016;Schelly 2014;J. Palm 2018;Wittenberg and Matthies 2016;Sun et al 2018). However, framing RPV only as an environmental decision may limit the adoption by less environmentally minded people (Schelly 2014), and communicating a broader pallet of RPV benefits is recommended to overcome this.…”

Section: Segmentation Modelmentioning

confidence: 88%

Not all homeowners are alike: a segmentation model based on a quantitative analysis of Dutch adopters of residential photovoltaics

et al. 2021

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The implementation of residential photovoltaics must increase more rapidly to combat climate change and its impacts. This challenge is addressed in this study by introducing a segmentation model in order to develop a theoretical and empirical foundation for understanding the heterogeneity of potential adopters. Data were collected by means of a survey among Dutch adopters (n = 1395) and the data is analysed with statistical descriptive analyses and nonparametric tests. The five segmentation groups are divided by the homeowners’ educational background or profession (technical, financial-economic or other) and level of environmental concern. The results demonstrate that the groups are substantial in size and that there are significant differences between these groups on personal characteristics such as homeowners’ level of environmental concern and the level of influence of their social network on their decision to adopt. In addition, significant differences are found between the groups on the perceived characteristics of the residential photovoltaics such as perceived complexity and aesthetics, and the amount of previous practice with other energy measures in their home. Accordingly, these insights can be used by policymakers and the public and private sectors to promote residential photovoltaics more effectively by targeting the segmentation groups more adequately. The different groups will be drawn to different aspects and therefore, a broader pallet of benefits must be presented; a mix of different communication channels must be used; objective and non-technical assistance in the decision-making must be offered; and different kind of products must be provided.

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“…Attitudes toward a behaviour can be determined by a set of beliefs and accessible behaviour that links the behaviour with various outcomes and other attributes (Sun et al, 2020). (Fishbein and Ajzen, 1975) say that subjective norms have a relationship with normative beliefs that someone obeys the expectations of others, such as one's family or friends, supervisors, or society in general.…”

Section: Theoretical Reviewmentioning

confidence: 99%

The Effect Of Perceived Benefits In Formatting Male Online Shoppers’ Attitude

Kristiyono

Roring²,

Beny³

2021

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This study addresses (1) whether the convenience is the multidimensional construct in perceived benefits. (2) whether the price is the multidimensional construct in perceived benefits. (3) whether the product variety is the multidimensional construct in perceived benefits. (4) whether the perceived benefit influence to the attitude towards online shopping. (5) whether the attitude towards online shopping influence on the online purchase intention. The data used in this study is collected from total of 240 respondents who are male and users of 10 most widely used e-commerce in Indonesia. The study reveals that perceived benefits are a multidimensional construct that is reflection in three dimensions, namely convenience, price, and variety product. Second, perceived benefits have a positive relationship to attitudes toward online shopping among men. Third, attitude toward online shopping have a positive relationship to online purchase intention. E-commerce companies' perceived benefits can have a positive influence on consumer's online attitudes.

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Consumer attitude and purchase intention toward rooftop photovoltaic installation: The roles of personal trait, psychological benefit, and government incentives

Cited by 96 publications

References 63 publications

Measurement of consumer awareness of food waste: construct development with a confirmatory factor analysis

Measurement of consumer awareness of food waste: construct development with a confirmatory factor analysis

Not all homeowners are alike: a segmentation model based on a quantitative analysis of Dutch adopters of residential photovoltaics

The Effect Of Perceived Benefits In Formatting Male Online Shoppers’ Attitude

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