Consumer Behavior Management in a Metamodern Organization

Рязанова, Г. Н.

doi:10.26425/1816-4277-2020-11-39-43

Vestnik universiteta

2020

DOI: 10.26425/1816-4277-2020-11-39-43

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Consumer Behavior Management in a Metamodern Organization

Г. Н. Рязанова

Abstract: Аннотация. Период метамодерна выдвигает новые вызовы современным организациям. Философские концепции модерна и постмодерна, оказывающие калейдоскопичное влияние на ментальность, ценности и поведение экономических агентов, трансформируют экономическую эко-систему. В статье рассмотрены проблемы организаций метамодерна. Аргументировано доказана необходимость смены управленческой парадигмы менеджмента промышленных предприятий и сферы услуг. Выделены основные направления повышения конкурентоспособности организации … Show more

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Organisation management modern methods based on a value-oriented approach

Ryazanova

2022

Vestnik universiteta

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The author outlined a microeconomic agents role in the connections system in the macroeconomic space; explored the changes features in the Russian organisation at different stages of the country’s development in conjunction with changes in the values of the era; revealed the modern economic agent specifics, his worldview and value orientations; established the transformation process causal relationship of the modern economic space and the challenges facing the organisation; justified the need to take into account the stakeholder groups values in management; systematised organisation management methods based on a value-based approach. The article used evolutionary and historical, cause-and-effect research methods, the analysis and synthesis method, scientific abstraction method. The result of the study is the proposed managing methods in a modern organisation based on a value-oriented approach.

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Organisation management modern methods based on a value-oriented approach

Ryazanova

2022

Vestnik universiteta

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On the Influence of Metamodernity on Institutional Economic Theory

Sazanova

2021

Ekonomicheskaya nauka sovremennoy Rossii

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The article analyses the influence of the philosophy of metamodernism on the institutional economic theory. The author considered the philosophy of metamodernism as a complex of ideas that form the “spirit of the times” – the “era of metamodernity”, which is an external environment in relation to institutional economic theory. Having analyzed the key characteristics of modernity and postmodernity, the author proved that metamodernity is not only a synthesis of the philosophical ideas of modernity and postmodernity, but also a new worldview that embraces the entire socio-economic reality. The author formulated the features of the era of metamodernity in the context of economics-society-institutions. The author found that under the influence of the ideas of metamodernity, there have been changes in the motivation of economic agents: from the satisfaction of subjective preferences to the search for new emotional reactions. This, in turn, led to changes in collective (social) economic behavior: rejection of traditional values in favor of values of self-expression, rejection of long-term relationships in favor of long-term ones. According to the author, changes in individual and collective economic behavior occur in parallel with institutional changes at the micro, meso and macro levels: hierarchical institutional structures are being replaced by socio-economic and business ecosystems. Exploring the evolution of economic science in the context of evolution from modern philosophy to postmodern and metamodern philosophy, the author revealed the influence of the ideas of metamodernity on modern economic theory in general and institutional economic theory in particular. The author found that under the influence of the ideas of metamodernity, changes occur in the object and subject of economic research, which requires the improvement of the methodology of institutional economic theory based on an interdisciplinary approach.

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Consumer Behavior Management in a Metamodern Organization

Cited by 2 publications

References 4 publications

Organisation management modern methods based on a value-oriented approach

Organisation management modern methods based on a value-oriented approach

On the Influence of Metamodernity on Institutional Economic Theory

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