Consumer Behavior Research on Membership Subscription and
                        Non-subscription in Online Shopping Platforms*

Kim, Jieun; Kim, Janghyun; Suh, YongGu

doi:10.17657/jcr.2024.10.31.2

J. Channel Retail.

2024

DOI: 10.17657/jcr.2024.10.31.2

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Consumer Behavior Research on Membership Subscription and Non-subscription in Online Shopping Platforms*

Jieun Kim,

Janghyun Kim,

YongGu Suh

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Consumer Behavior Research on Membership Subscription and Non-subscription in Online Shopping Platforms*

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References 63 publications

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