“…color and flavor) and extrinsic (e.g. price, origin, health claim, quality stamp, production and nutritional information) factors are also used to create expectations about the product's quality attributes (Menezes, Deliza, Cham, & Guinard, 2011;Ngapo, Fortin, Aalhus, & Martin, 2010). It has also been shown that the brand, price and health claims affect consumer's choice in a highly significant way (Ares, Giménez, & Deliza, 2010) as well as the nutritional and pleasure aspects (Ares, Giménez, & Gambaro, 2010).…”