Consumer Concerns on Counterfeiting in the Fashion Supply Chain: Gen Y and Z Point of View

Soucie, Sanda

doi:10.1108/978-1-80117-574-620221010

Cited by 1 publication

(2 citation statements)

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“…Agricultural and food fraud is combated via measures such as quality checks, supervision of control bodies, and investigations, especially in the realm of PDO and PGI products. Increasing consumer awareness about food fraud and the importance of these certifications is essential, as many consumers are only partially familiar with these issues, so building consumer trust not only requires a concerted effort thread from regulatory bodies and producers, but also from marketers [23,24].…”

Section: Literature Reviewmentioning

confidence: 99%

“…(23) How easy was it for you to buy certified quality scheme agri-food products online during the COVID-19 pandemic? (24) To what extent do you think buying certified quality scheme agri-food products online protected your health during the COVID-19 pandemic compared to buying them in-store? (25) What are your views on the following statements?…”

Section: Data Availability Statementmentioning

confidence: 99%

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The Role of Promoting Agricultural and Food Products Certified with European Union Quality Schemes

Glogovețan,

Pocol

2024

Foods

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This study delves into the effectiveness of digital marketing strategies in promoting local agricultural and food products in Romania, certified with European Union quality schemes. By examining consumer profiles, preferences, and their awareness of EU quality labels, the research uncovers the motivations driving purchasing decisions and the influence of digital marketing on these choices. Utilizing quantitative methods, including a comprehensive survey across 903 respondents, the study identifies four distinct consumer segments: Eco−Advocates, Les Connaisseurs, Price−Sensitives, and Traditionalists. These segments exhibit unique behaviors and attitudes toward certified products. The research highlights the potential of digital marketing to significantly alter consumer behavior toward EU-certified products, underscoring the importance of tailored communication strategies. It contributes to the understanding of consumer segmentation in the context of European Union quality schemes, providing valuable insights for policymakers, marketers, and producers. The findings advocate for enhanced digital marketing efforts to increase awareness and appreciation of these certified products, thereby supporting the broader objectives of quality and certification in the European agricultural and food product sector.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Data Availability Statementmentioning

confidence: 99%