Consumer engagement: An insight from smart grid projects in Europe

Flavia, Gangale; Mengolini, Anna; Onyeji, Ijeoma

doi:10.1016/j.enpol.2013.05.031

Cited by 243 publications

(186 citation statements)

References 16 publications

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Section: The Role Of People In Smart Gridsmentioning

confidence: 99%

“…This change of roles requires a greater involvement of agents in the energy system and higher levels of trust and confidence between end-users and utilities (Gangale et al, 2013;Honebein et al, 2011). This is a major challenge to both utilities and end-users, requiring innovative solutions to trigger this change and guide end-users through it (Gangale et al, 2013;Geelen et al, 2013;Honebein et al, 2011). For instance, smart grid projects in Europe revealed that in the process of turning end-users into more active players in the energy system it is important to tailor and diversify strategies based on end-users' segmentation according to attitudes, motivations towards energy usage, and values (EU, 2013;Gangale et al, 2013).…”

Section: The Role Of People In Smart Gridsmentioning

confidence: 99%

“…This is a major challenge to both utilities and end-users, requiring innovative solutions to trigger this change and guide end-users through it (Gangale et al, 2013;Geelen et al, 2013;Honebein et al, 2011). For instance, smart grid projects in Europe revealed that in the process of turning end-users into more active players in the energy system it is important to tailor and diversify strategies based on end-users' segmentation according to attitudes, motivations towards energy usage, and values (EU, 2013;Gangale et al, 2013). These projects also stressed the need of change how electricity is perceived by end-users while building a trusting relationship with energy providers.…”

Section: The Role Of People In Smart Gridsmentioning

confidence: 99%

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The potential of energy behaviours in a smart(er) grid: Policy implications from a Portuguese exploratory study

et al. 2016

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The potential of energy behaviours in a smart(er) grid: Policy implications from a Portuguese exploratory study AbstractThe transition to smart grids is an on-going process that may both shape and be shaped by end-users' energy behavioural adaptations. This study explores current and potential energy behavioural adaptations in Portugal during the smart grid transition process. A web-based survey was made to a representative sample of a specific segment of Portuguese residential end-users. The survey evaluated current energy behaviours and hypothetical future behaviours in a dynamic pricing scenario.Results show this population segment has a positive predisposition towards smart technologies and demand shifting, but it is less likely to accept load control and switch to the liberalised energy market.Factors influencing the behavioural potential are mostly related with market regulation, households' practices and usage behaviours, interference with the private domain, information and technical aspects, and social values. To facilitate behavioural adaptations several strategies are recommended, such as improving the energy market regulation, assessing households' behaviours, prioritising actions already embedded in households daily routines, not interfering with their activities and ensure an override option, and improving energy services, trust and information provided to end-users. The conclusions of the present study are of utmost importance for the design of more effective demand response programmes and energy policies.

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Section: The Role Of People In Smart Gridsmentioning

confidence: 99%

Section: The Role Of People In Smart Gridsmentioning

confidence: 99%

Section: The Role Of People In Smart Gridsmentioning

confidence: 99%

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The potential of energy behaviours in a smart(er) grid: Policy implications from a Portuguese exploratory study

et al. 2016

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“…Additionally, 'project grid' projects are limited to 500 connected users, an immediate cap to upscaling for at least the next ten years, i.e., the maximum duration of the experiments. Thus, it is doubtful whether the European trend towards more interest in consumer engagement in (smart) DG projects [15] will be as well the case in the projects under the Experimentation Decree.…”

Section: Limited Active Consumer Involvementmentioning

confidence: 99%

Experimenting with Law and Governance for Decentralized Electricity Systems: Adjusting Regulation to Reality?

Lammers

Diestelmeier

2017

Sustainability

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Moving towards a low-carbon society calls not only for technological innovation, but also for new modes of governance. However, the current legal framework of the electricity sector, and the modes of governance that it establishes, impede innovation in the sector. To overcome this obstacle, in 2015 the Dutch government adopted a Crown decree for experiments with decentralized renewable electricity generation (Experimentation Decree) with the aim to generate insights on how to adjust the legal framework. The question remains whether regulation is being adopted to real-life settings, i.e., which lessons can be learned from experimentally acquired results regarding new modes of governance for decentralized electricity systems? To answer this question we apply an interdisciplinary approach: we investigate which modes of governance are established in the Experimentation Decree (legal research) and which ones are implemented in nine projects (governance research). Under the Decree, associations have to carry out all tasks in the electricity supply chain and can engage in collective generation, peer-to-peer supply and system operation. Other modes of governance, new actors for emerging activities and consumer involvement are limited. We conclude that the Experimentation Decree is too restricted regarding new modes of governance for a decentralized electricity system in real-life settings.

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“…Endorsing extrinsically defined benefits without prior consumer insight is unlikely to correct any observed engagement discrepancy. Gangale, Mengolini and Onyeji (2013) suggest that key issues for successful smart product engagement are the development of consumer trust and confidence. Secondly, differential targeting is key.…”

Section: Supportive Advisory Persuasivementioning

confidence: 99%

Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement

Woodall

Rosborough

Harvey

2017

AMS Rev

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Smart homes are fast becoming a reality, with smart TVs, smart meters and other such Bsmart^devices/systems already representing a substantial household presence. These, which we collectively term Bsmart domestic products( SDPs), will need to be promoted, adopted, and normalized into daily routines. Despite this, the marketing canon lacks a substantive discourse on pertinent research. We look to help correct this by melding ideas from organizational sociology, innovation diffusion and appropriation studies, and service dominant logic. Consequently, we suggest a framework for research that responds directly to the specific characteristics of SDPs. Using the SDP eco-system as a context, our framework emphasizes the interplay of embeddedness, practice, value and engagement. It comprises a four-stage horizontal/ longitudinal axis we describe as proposal, project, practice and pause. Cross-sectionally we focus on value, and combine aspects of existing thought to suggest how this impacts each stage of our engagement continuum. We subsequently identify perceived personal advantage as the resultant of these two axes and propose this as the key for understanding consumer and SDP sociomaterial engagement. This article also advances a definition of SDPs and ends with an agenda for further research.

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Consumer engagement: An insight from smart grid projects in Europe

Cited by 243 publications

References 16 publications

The potential of energy behaviours in a smart(er) grid: Policy implications from a Portuguese exploratory study

The potential of energy behaviours in a smart(er) grid: Policy implications from a Portuguese exploratory study

Experimenting with Law and Governance for Decentralized Electricity Systems: Adjusting Regulation to Reality?

Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement

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