Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets

Ling, Zhou; Wong, Amy

doi:10.1300/j046v16n02_03

Cited by 134 publications

(110 citation statements)

References 20 publications

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“…The in-store environment variables in the shopping malls driving impulsive buying behaviour include displaying point-of-sale posters and exhibiting promotional discounts and cheaper prices, while the atmosphere engagement with regard to enjoyment, elegance and attractiveness is conveyed by the ambience inside the shopping mall. Such behavioural drivers may also be referred to as in-store promotional effect and atmospheric effect (Zhou and Wong, 2004).…”

Section: Retail Competition and Shopping Mall Attractivenessmentioning

confidence: 99%

Growing shopping malls and behaviour of urban shoppers

Rajagopal

2009

J Retail Leisure Property

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Section: Retail Competition and Shopping Mall Attractivenessmentioning

confidence: 99%

Growing shopping malls and behaviour of urban shoppers

Rajagopal

2009

J Retail Leisure Property

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“…A research by Peck and Childers (2006) revealed that consumer impulsive buying behaviour is influenced by the individual and touch-related factors within the environment at the point of purchase, and other study by Zhou and Wong (2004) indicated that impulse buying behaviour has been associated with the in-store posters advertisement, in terms of promoting discount and cheaper prices for items, as well as in-store atmosphere influenced impulsive buying behaviour, and a similar studyshows that retail operators do attract consumers towards impulse buying by giving special offer to consumers, such as 2 items for 1 item's price (Thompson, 2008). Also, Omar and Kent (2001) indicated that the shoppers' behaviour is affected by the impulse consumption buying decision.…”

Section: Theoretical and Empirical Perspective Of Impulse Buying Behamentioning

confidence: 97%

Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors

Yeboah

Owusu-Prempeh²

2017

IJMS

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The main purpose of this study is to explore the consumer impulse buying behaviour from a range of consumer and product related factors. To achieve this purpose, the study was guided by five research questions in the area of product physical quality, product price, product attractiveness, product origin, and purchase location. The study employed quantitative method. A sample of 179 respondents (consumers) that visited the Accra Shopping Mall was employed using convenient selection method. A self-completed 5 point Likert structured questionnaire survey was the data collection instrument used. The data collected were computed and analysed with reliability statistics, Cramer's V statistics under a crosstabulation statistical technique test to determine the association between the variables involved in this study. Overall, findings indicate that, the association between consumer impulse buying behaviour and product physical quality, product price, product attractiveness, product origin and purchase location was not strong. Consequently, each of the five products related factors shows a weak association with consumer impulse buying behaviour. It is recommended that manufacturers and other stakeholders support retail shops in diverse methods to improve upon their selling techniques and new ways to appeal to consumers.Keywords: consumer behaviour, impulse buying behaviour, antecedent of impulse buying, range of consumer, product related factors

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“…Besides the products, the location of the products is a prominent factor in promoting products [15,117], especially green products. Thus, the location of green products must be analyzed.…”

Section: Analysis Of Store Traffic and Location Of Green Productsmentioning

confidence: 99%

Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making

2017

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Due to increasing concerns about environmental protection, the environmental sustainability of businesses has been widely considered in the manufacturing and supply chain context. Further, its adoption has been implemented in the retail industry for marketing field, including green product promotion. This study aimed to propose a customer purchasing behavior analysis as an alternative for supporting decision-making in order to promote green products in retail stores. Hence, right-on-target marketing strategies can be implemented appropriately. The study was carried out using shopping path data collected by radio frequency identification (RFID) from a large retail store in Seoul, South Korea. In addition, the store layout and its traffic were also analyzed. This method is expected to help experts providing appropriate decision alternatives. In addition, it can help retailers in order to increase product sales and achieve high levels of customer satisfaction.

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Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets

Cited by 134 publications

References 20 publications

Growing shopping malls and behaviour of urban shoppers

Growing shopping malls and behaviour of urban shoppers

Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors

Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making

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