Consumer innovativeness and its correlates: A propositional inventory for future research

Bartels, Jos; Reinders, Machiel J.

doi:10.1016/j.jbusres.2010.05.002

Cited by 220 publications

(191 citation statements)

References 131 publications

(115 reference statements)

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“…The researches show that a chain hierarchy structure exists in related to consumer innovativeness which adopting new product can be more transparent through this (Bartels & Reinders, 2011). This hierarchy viewpoint about the innovativeness has three levels: 1) Innate innovativeness or general innovativeness 2) Domain-specific innovativeness of products 3) Innovative behavior (Midgley & Dowling, 1978).…”

Section: The Hierarchy Perspective Of Consumer Innovativenessmentioning

confidence: 99%

“…Previous researches have seen the consumer innovativeness as a chain which starts from the personality and ends to the behavior, in other words this chain starts from the innate innovativeness and passes through domain-specific innovativeness and ends to the innovative behavior (Bartels & Reinders, 2011). The various levels of consumer innovativeness are shown in the Figure 1.…”

Section: The Hierarchy Perspective Of Consumer Innovativenessmentioning

confidence: 99%

“…Then, the process is followed by implementation of the new idea and confirmation of the decision. With regards to the previous researches, innovative behavior of consumer has two dimensions, one is the adoption of new product and the other is acquiring novel information about the new product (Bartels & Reinders, 2011;Hirunyawipada & Paswan, 2006). a) Actual adoption of new product: In this behavior, the innovative consumer buys and adopts the product in order to use that product (Hirschman, 1980;Zhang, Li, & Sun, 2014).…”

Section: Domain-specific Innovativeness Of the Products (Dsi)mentioning

confidence: 99%

“…4) With regards to the fact that the demographic variables such as age, the level of education, income and gender have significant effect on the innovative behavior of adopting new products (Bartels & Reinders, 2011;Hirunyawipada & Paswan, 2006), using a sample of students in this research because all of them are almost homogeneous in this regard, helps to remove the effects of demographic variables as the intervening variable.…”

Section: The Context and Statistical Populationmentioning

confidence: 99%

“…According to previous researches, demographic variables such as age, gender, level of education, etc have impact on the innovative behavior of adopting new product as moderator which can accelerate or slow down the adoption of new product (Bartels & Reinders, 2011). So it is suggested that in future researches this topic will be studies in the model.…”

Section: Suggestions For Future Researchesmentioning

confidence: 99%

See 4 more Smart Citations

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

Zarandi

Lotfizadeh²

2016

IJMS

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Cognitive Innovative consumers are an important market segment for marketers. Revenue from new products adopted by innovative consumers plays a pivotal role for many firms. Hence having a correct understanding from the behavior and style of their purchase helps the firms to create and implement effective marketing plans for the new products. The current study investigates the behavior and shopping style of cognitive innovative consumers in electronic banking services through a hierarchical perspective. This research is quantitative and is practical in terms of the purpose. Yet it is a field study in terms of data gathering. The statistical population of this research includes the students of Azad University of Qazvin in Iran and the sample size is 384 persons. The resulted findings from this research, verify the hierarchy perspective of consumer innovativeness, specially the fact that cognitive innovativeness and domain-specific innovativeness are the best combination of predicting the adoption of new product behavior. Moreover the adoption behavior of these consumers follows the quality consciousness style. Results show that banks should target the cognitive innovative customers in order to have a successful marketing in regards with attracting customers and increasing the revenues from selling the electronic banking services.

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Section: The Hierarchy Perspective Of Consumer Innovativenessmentioning

confidence: 99%

Section: The Hierarchy Perspective Of Consumer Innovativenessmentioning

confidence: 99%

Section: Domain-specific Innovativeness Of the Products (Dsi)mentioning

confidence: 99%

Section: The Context and Statistical Populationmentioning

confidence: 99%

Section: Suggestions For Future Researchesmentioning

confidence: 99%

See 3 more Smart Citations

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

Zarandi

Lotfizadeh²

2016

IJMS

View full text Add to dashboard Cite

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Upward intergenerational influences on parents' innovativeness and innovation adoption: A comparative study of single‐ and multiple‐child families

Liang

Jiang

Cotte

2019

J of Consumer Behaviour

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In the marketing and consumer behavior literature, there has been a growing attention on upward intergenerational influences, or reverse socialization, which is largely because of children's increasing influences on family decisions. This paper hypothesizes different patterns of upward intergenerational influences in single versus multiple‐child families, controlling for peer and spousal influences. We found that young adult single children had a direct positive influence on their parents' innovation adoption behavior, but not a significant influence on their parents' overall innovativeness, whereas young adult children with siblings had a different effect: Their innovativeness had a significant positive influence on their parents' overall innovativeness, but not a direct impact on their parents' innovation adoption.

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The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters

Flores

Jansson

2021

J of Consumer Behaviour

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The growing awareness of environmental issues can be linked to the demand for green transport innovations. Consumer behavior studies have pointed to the importance of consumer innovativeness (CI) and green perceptions in the adoption of green innovations. The purpose of this paper is to identify how users and nonusers of shared micromobility perceive the greenness of shared e‐bikes and e‐scooters and how CI affects shared microvehicle adoption. The paper also analyses the relationships between green perceptions and environmental referent cognitions—biospheric values, environmental knowledge, ascription of responsibility, and environmental attitudes. Shared e‐bike and e‐scooter users and nonusers in Copenhagen and Stockholm were surveyed using an online questionnaire. Results revealed that users consider themselves innovative and perceive the shared microvehicles as relatively green, while nonusers do not. When comparing users, CI and green perceptions relate to shared e‐bike use, but notably, only CI is linked to shared e‐scooter use. The results also show that environmental knowledge and environmental attitudes are related to green perceptions. The practical and theoretical implications of the results are discussed.

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Consumer innovativeness and its correlates: A propositional inventory for future research

Cited by 220 publications

References 131 publications

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

Upward intergenerational influences on parents' innovativeness and innovation adoption: A comparative study of single‐ and multiple‐child families

The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters

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