2018
DOI: 10.37855/jah.2018.v20i02.26
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Consumer insights that drive value creation opportunities in the Indonesian domestic apple supply chain

Abstract: Agrifood chains that are based on the values defined by end consumers are able to secure a competitive edge over other chains, but securing that competitive edge requires a thorough understanding of the consumers and their value preferences. This study was conducted with a view to understanding domestic apple consumers in Malang, Indonesia, and using that information to guide the opportunities for domestic apple supply chain development in Indonesia. Data were collected through an intercept survey of 200 apple… Show more

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(1 citation statement)
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“…To improve the consumer test assessment, 1–5‐point scales such as Just‐about‐right (JAR) scales are widely applied to evaluate an attribute's perception (Ares et al, 2014; Estiaga, 2015; Hampson & Quamme, 2000; Robertson, Meredith, Senter, Okie, & Norton, 1992; Zamzami & Ariyawardana, 2019). JAR became a very popular tool to investigate the optimum intensity of sensory attributes (Estiaga, 2015) and is often combined with the Penalty analysis in order to obtain mean drop estimates of liking caused by suboptimal attributes (Pagès, Berthelo, Brossier, & Gourret, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…To improve the consumer test assessment, 1–5‐point scales such as Just‐about‐right (JAR) scales are widely applied to evaluate an attribute's perception (Ares et al, 2014; Estiaga, 2015; Hampson & Quamme, 2000; Robertson, Meredith, Senter, Okie, & Norton, 1992; Zamzami & Ariyawardana, 2019). JAR became a very popular tool to investigate the optimum intensity of sensory attributes (Estiaga, 2015) and is often combined with the Penalty analysis in order to obtain mean drop estimates of liking caused by suboptimal attributes (Pagès, Berthelo, Brossier, & Gourret, 2014).…”
Section: Introductionmentioning
confidence: 99%