Consumer loyalty towards locally certified low-input farm products

Abstract

Purpose -The purpose of this paper is to reveal how a loyalty program that provides economic rewards for locally produced low-input farm products influences the consumers' behavior of repeated purchase by focussing on the consumers' motivation and characteristics. Design/methodology/approach -This study is based on data from a questionnaire survey and actual purchase data obtained from a practical study conducted in Japan. The data were analyzed using regression analysis. Findings -Consumers who gain economic rewards by purchasing locally produced low-input fresh food are not likely to purchase these products exclusively for the economic rewards of the program; rather, they do so to get safe and good quality food and to support local farmers and local farm conservation. The most remarkable finding is that the scheme that provides economic rewards makes such products more affordable for consumers from lower-income households. Originality/value -This study is of academic value and of value to policy makers and practitioners in the local food supply chain. The study suggests that for increasing and stabilizing the demand for environment-friendly farm products, institutions for creating, designing, and supporting a new market for potential consumers are needed, together with suitable certification systems.

Strategic Successive Harvesting of Rocket and Spinach Baby Leaves Enhanced Their Quality and Production Efficiency

“…This is particularly important since the revegetation tank reduced the production cost due to minimum sowings, less water and nutrient provision, and limited person-hours, thus leading to higher production with much lower inputs. In addition, the reduction of inputs is nowadays a desirable trait by consumers since it is critical for environmental sustainability [26]. As per individual harvests of rocket, the second cut was significantly more productive in the control tank compared to the first and third cuts, while the first cut was the most productive in the revegetation tank compared only to the fourth cut (Figure 1C).…”

Biscoito Tipo Sequilho Adicionado De Farinha De Arroz (Oryza Sativa .L) E De Geleia De Guabiroba (Campomanesia Xanthocarpa) / Biscuit Type Added Rice Flour (Oryza Sativa .L) and Guabiroba Jelly (Campomanesia Xanthocarpa)

“…Isto e outros aspectos caracterizam a importância do desenvolvimento de produtos utilizando matérias-primas regionais. (Aoki, 2015).…”

The role of community: CSA member retention

“…In addition, in interviews with members, Schrank and Running (2018) found CSA members felt their membership provided "community connection." Finally, though not from a CSA context specifically, Aoki (2015) investigated factors related to the purchase of local food among consumers in Japan. A loyalty program that provided discounts incentivized customers, however, customers did not participate only for discountsother motivations, including wanting to support local farmers, were motivating factors.…”