Consumer online flow experience

Lee, Chi-Hsun; Wu, Jyh Jeng

doi:10.1108/imds-11-2016-0500

Cited by 99 publications

(64 citation statements)

References 49 publications

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“…Hedonic value in shopping represents the overall emotional impressions that are being generated at the time of shopping (Collins, Kavanagh, Cronin, & George, 2014). Numerous shopping-related activities such as searching required products in shelves, observing the display of various companies' window; interacting with store personnel, doing fun at the time of bargaining make the shopping trip to the customers truly enjoyable (Lee & Wu, 2017).…”

Section: Hedonic Valuementioning

confidence: 99%

Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

et al. 2020

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The philosophy of a free‐market economy has encouraged enormous consumption, which has redefined the customers' perception of value (hedonic and utilitarian) and loyalty even in a developing country. To maximize their consumption level, customers, in many instances, prefer hedonic value to utilitarian value and demonstrate limited loyalty to any brand. This study investigated the Millennials customers' preference between hedonic value and utilitarian value and its impact on loyalty, in the context of a developing country which adopts a combination of capitalist and control economy. Data were collected from customers from the retail industry and were analyzed with PLS‐SEM technique. The findings suggest that, in the developing economy, Millennials prefer hedonic consumption value, which is related to their loyalty and corporate image of the store.

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Section: Hedonic Valuementioning

confidence: 99%

Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

et al. 2020

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“…Concentration has been verified to have positive effect on consumers' online shopping experience in western countries. For example, Lee and Wu (2017) demonstrated that concentration positively influences online consumers utilitarian value. Ettis (2017) examined the effects of concentration on online purchase intention and online store revisit intention and found they exist.…”

Section: Research Hypothesesmentioning

confidence: 99%

The Influence of Flow Experience on Online Consumers' Information Searching Behavior: An Empirical Study of Chinese College Students

Lin¹,

Wang²

2020

Data and Information Management

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With the rapid development of the online shopping market in recent years, flow theory has become one of the main theories used to explore online consumers’ shopping behaviors. Although flow experience may influence information searching behavior, little is known about this topic. This study explored the impacts of flow experience on online consumers’ information searching behavior in festival shopping. The questionnaire survey was conducted in several universities in China. The data, collected from 154 college students, were analyzed quantitatively. As the three key components of flow experience, perceived pleasure has negative effect on information searching frequency, whereas concentration has positive effect on information searching frequency. Perceived control does not have a significant impact on information searching frequency. It also revealed consumers’ information searching behavior positively affecting their purchase intentions in this special shopping context. We found that flow experience is an important psychological factor influencing online consumers’ information searching behavior. The study enriches the emotional dimension of information behavior model and provides insight into the relationships between positive psychological variables with flow experience as the representation and information searching behavior in shopping context.

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“…Utilitarian value can be defined as an overall judgment of functional benefits and sacrifices [25,26]. In general, the utilitarian value refers to whether functions of products meet consumers' expectation [27], including economic value such as money, convenience, and saving time [28][29][30]. However, an increasing number of consumers pay attention to the importance of hedonic value [13,31].…”

Section: Utilitarian and Hedonic Valuesmentioning

confidence: 99%

Analyzing the Intention of Consumer Purchasing Behaviors in Relation to Internet Memes Using VAB Model

et al. 2019

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The proliferation of Internet has accelerated the dissemination of information, which has given birth to the term “Internet meme”. Social network is one of the pivotal media in spreading an Internet meme. Marketers utilize Internet memes to carry out marketing activities to significantly improve their Internet exposure. We thus verify whether consumers generate purchase intention after being attracted to an Internet meme, as no such research prevails. We employ the value–attitude–behavior model as its theoretical core and discuss how the values formed by consumers under the impact of an Internet meme influence their purchasing behaviors through their attitudes. The participants of the study are Internet users who are habitual to checking Facebook. We adopted convenience sampling and developed 380 valid questionnaires. Structural equation modeling is applied to verify the study’s hypotheses. The research results reveal that utilitarian and hedonic values influence the Purchase Intention through utilitarian and hedonic attitudes. In light of the aforementioned findings, it is suggested that marketers and relevant participants focus on the hedonic value brought by an Internet meme and design fun and witty Internet memes to attract consumers.

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Consumer online flow experience

Cited by 99 publications

References 49 publications

Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

The Influence of Flow Experience on Online Consumers' Information Searching Behavior: An Empirical Study of Chinese College Students

Analyzing the Intention of Consumer Purchasing Behaviors in Relation to Internet Memes Using VAB Model

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