Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing: An Abstract

Bambauer-Sachse, Silke; Young, Ashley

doi:10.1007/978-3-030-89883-0_8

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

2022

DOI: 10.1007/978-3-030-89883-0_8

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Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing: An Abstract

Silke Bambauer-Sachse

Ashley Young

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Consumer Perceptions of Price Complexity, Manipulation and Fairness in the Context of Increasing Levels of Differential Pricing and Dynamic Pricing: An Abstract

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