Consumer preferences for additional ethical attributes of organic food

Zander, Katrin; Hamm, Ulrich

doi:10.1016/j.foodqual.2010.01.006

Cited by 335 publications

(256 citation statements)

References 28 publications

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“…This result is congruent with the results of Aschemann-Witzel and Hamm [32] as well as of Zander and Hamm [31]. The phenomenon can be explained by the fact that the social interaction between the interviewer and the interviewee is minimized in the IDM and therefore lowers the potential social desirability bias as well.…”

Section: Content Of Information Searchsupporting

confidence: 89%

“…The IDM method has several advantages compared to direct inquiries when the objective is to elaborate information search behavior. The application of the IDM minimizes the bias between actual and indicated behavior [30,31] due to the interaction with a computer instead of a person. Inquiries on ethical consumption are especially sensitive to misreporting due to a social desirability bias.…”

Section: Methodology: Information Display Matrix (Idm) Experimentsmentioning

confidence: 99%

“…The phenomenon can be explained by the fact that the social interaction between the interviewer and the interviewee is minimized in the IDM and therefore lowers the potential social desirability bias as well. As Zander and Hamm [31] mentioned, the connection between the IDM tasks and the derivation of individual behavior or attitudes is far less obvious. Therefore, the IDM is a suitable survey instrument when dealing with products that are subject to potentially biased answers due to social desirability.…”

Section: Content Of Information Searchmentioning

confidence: 99%

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Information Needs for a Purchase of Fairtrade Coffee

Schleenbecker¹,

Hamm²

2015

Sustainability

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Abstract:This research investigates what information German Fairtrade coffee consumers search for during pre-purchase information seeking and to what extent information is retrieved. Furthermore, the sequence of the information search as well as the degree of cognitive involvement is highlighted. The role of labeling, the importance of additional ethical information and its quality in terms of concreteness as well as the importance of product price and organic origin are addressed. A set of information relevant to Fairtrade consumers was tested by means of the Information Display Matrix (IDM) method with 389 Fairtrade consumers. Results show that prior to purchase, information on product packages plays an important role and is retrieved rather extensively, but search strategies that reduce the information processing effort are applied as well. Furthermore, general information is preferred over specific information. Results of two regression analyses indicate that purchase decisions are related to search behavior variables rather than to socio-demographic variables and purchase motives. In order to match product information with consumers' needs, marketers should offer information that is reduced to the central aspects of Fairtrade.

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Section: Content Of Information Searchsupporting

confidence: 89%

Section: Methodology: Information Display Matrix (Idm) Experimentsmentioning

confidence: 99%

Section: Content Of Information Searchmentioning

confidence: 99%

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Information Needs for a Purchase of Fairtrade Coffee

Schleenbecker¹,

Hamm²

2015

Sustainability

Self Cite

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“…for the steak with a country-of-origin logo than without [22]. It was also reported that consumers were more inclined to purchase local products than products produced elsewhere [23,24]. For instance, Gracia (2014) found that Spanish consumers were prepared to pay 9% higher price for fresh lamb with a "locally grown" logo than without [25].…”

Section: Literature Reviewmentioning

confidence: 99%

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Wang

2018

Sustainability

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Abstract:The paper aims to investigate Chinese consumers' willingness-to-pay (WTP) for pork characterized by four attributes, namely food safety certification labels, location-of-origin, "free from veterinary drug residues" label, and price, based on a choice experiment conducted among 844 consumers from Jiangsu and Anhui provinces, China. A Random Parameter Logit model was estimated to elicit consumers' WTP. The results showed that Jiangsu consumers' WTP for pork with a "Organic Food" certification (26.78 Yuan) was the highest among all attributes, followed by "Green Food" certification (20.22 Yuan), "free from veterinary drug residues" label (23.18 Yuan), and location-of-origin (12.77 Yuan). However, there was only a moderate preference for "Safe Food" certification (8.10 Yuan). In addition, respondents from the more developed region (i.e., Jiangsu) had significantly higher WTP for all attributes than respondents from Anhui, a less developed region.The Random Parameter Logit model shows that better educational attainment and higher income were two factors that were associated with a higher WTP. The main policy recommendations are that public awareness of the different types of verifications should be improved and that authorization of certification logos should be enforced strictly so that food with certification logos are always reflective of the standard being followed.

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“…This result is not reflected in other works in literature where, however, it has been a little discussed subject until now (Zander & Hamm 2010). We can however consider this aspect as connected with the concept of animal welfare and protection of the genetic heritage that is reflected instead in other similar researches (Grunert et al 2004).…”

Section: Discussionmentioning

confidence: 67%

Consumer perception of cured pork meats: the added value of the organic attribute

Gaviglio¹,

Pirani²

2015

Czech J. Food Sci.

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Gaviglio A., Pirani A. (2015): Consumer perception of cured pork meats: the added value of the organic attribute. Czech J. Food Sci., 33: 32-36.Convenience foods, such as cured meats, have always been appreciated in terms of their price, convenience and of course their taste. The pig sector in Italy is substantially stable, and has recently been enhanced by new forms of product differentiation, such as quality certifications. We studied consumer preferences with respect to cured meats from organic farming using a Choice Experiment (CE) and Conditional Logit (CL) approach. In order to estimate consumer attitudes towards organic cured meats, we estimated the weight of externalities that such meats produce presenting them as intrinsic attributes of the product. The final aim was therefore to examine how better health, the protection of biodiversity and the reduction of pollution can affect the choices of organic versus conventional cured meats. Given the characteristics of CE, the trade-offs among these attributes and their value in terms of consumer willingness to pay (WTP) were thus estimated. The results indicate that consumers are well-disposed to organic cured meats, and are aware of the need to support livestock productions that respect the environment and animal welfare.

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Consumer preferences for additional ethical attributes of organic food

Cited by 335 publications

References 28 publications

Information Needs for a Purchase of Fairtrade Coffee

Information Needs for a Purchase of Fairtrade Coffee

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Consumer perception of cured pork meats: the added value of the organic attribute

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