Consumer Protection in Historical Perspective: The Five-Year Battle Over Federal Regulation of Advertising, 1933 to 1938

Publicidad engañosa, subliminal y etiquetado confuso: medidas para la protección del consumidor en la legislación española

“…Aunque supuso el principio de las regulaciones de la publicidad. Esta ley no dejaba de lado el beneficio de las empresas publicitarias (Stole, 2009). Mientras los EE.…”

Consumer Activism, Commercialism, and Curriculum Choices: Advertising in Schools in the 1930s

“…But even more important at the time, the general business community wanted to undercut a growing consumer movement and its efforts to teach a brand of consumer education that promoted a profound skepticism toward advertising. As such, the nation's schools became an important battleground for the broader fight between advertisers and consumer activists over the nature of federal advertising regulation, a battle the advertisers effectively won with the passage of the Wheeler‐Lea Amendment in 1938 (Stole 549–64).…”