Consumer Purchase Decision in the Malaysian Retail Market: A Study of Rm2 Stores

Majid, Muhammad; Ramli, Mohamad Faizal; Badyalina, Basri; Roslan, Azreen; Hashim, Asha Hasnimy Mohd.; Nadzri, Wan Nadiah Mohd

doi:10.32890/ijms2023.30.1.4

Cited by 6 publications

(7 citation statements)

References 45 publications

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“…Temuan penelitian ini membantah hipotesis kedua yang menyatakan bahwa variabel pemasaran media sosial mempengaruhi keputusan pembeli untuk melakukan pembelian di Supermarket Pamella Satu di Yogyakarta secara menguntungkan dan signifikan secara statistik. Temuan penelitian ini menguatkan penelitian Hanaysha (2018), dan Majid et al (2023) yang tidak menemukan bukti bahwa konsumen dipengaruhi oleh pemasaran media sosial saat melakukan pembelian.…”

Section: Tabel 1 Hasil Uji Validitas Dan Reabilitasunclassified

“…Hipotesis ketiga yang menyatakan bahwa variabel lingkungan toko mempunyai pengaruh baik dan besar terhadap keputusan pembelian Supermarket Pamella Satu Yogyakarta terbantahkan oleh temuan penelitian ini. Penelitian ini didukung penelitian Majid et al (2023) menemukan bahwa variabel Store Environment secara parsial tidak mempunyai pengaruh terhadap Keputusan Pembelian.…”

Section: Tabel 1 Hasil Uji Validitas Dan Reabilitasunclassified

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Pengaruh Corporate Social Responsibility, Social Media Marketing, Store Environment, dan Perceived Value terhadap Purchase Decision (Studi Kasus Pada Pelanggan Pamella Satu Supermarket Yogyakarta)

Ayang,

Udayana,

Maharani

2024

Ekonomis

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The study's goal is to examine the effects of corporate social responsibility (CSR), social media marketing (SMM), store ambience, and perceived value on shoppers' decisions at Pamella Satu Yogyakarta. The article analyzes the influence of many external variables, including CSR, SMM, store environment, perceived value, and final purchase decision. Ninety shoppers of Yogyakarta's Pamella Satu Supermarket participated in the study. A random sample approach was used in the distribution of the questionnaire. This study used multiple regression, testing of hypotheses, and checks for data quality as well as tests based on classical assumptions. Corporate social responsibility (CSR) was shown to have a significant beneficial impact on customer buying choices, whereas the effects of social media marketing (SMM) was found to be negative and insignificant. Third, the ambience of a business has a negligible and negative effect on clients' ultimate purchases. The extent to which consumers perceive value influences their purchases is substantial.

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Section: Tabel 1 Hasil Uji Validitas Dan Reabilitasunclassified

Pengaruh Corporate Social Responsibility, Social Media Marketing, Store Environment, dan Perceived Value terhadap Purchase Decision (Studi Kasus Pada Pelanggan Pamella Satu Supermarket Yogyakarta)

Ayang,

Udayana,

Maharani

2024

Ekonomis

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“…According to Majid et al (2023), there are a number of benefits associated with the effective implementation of CKM in organizations such as:…”

Section: Customer Knowledge Management (Ckm)mentioning

confidence: 99%

The Impact of CKM and Customer Satisfaction on Customer Loyalty in Saudi Banking Sector: The Mediating Role of Customer Trust

Albarq

2023

Administrative Sciences

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This study aims to explore the role of customer knowledge management (CKM) and satisfaction as antecedents of customer trust, and the mediating function of customer trust in the knowledge–loyalty and satisfaction–loyalty in the Saudi banking sector. This study intends to provide light on the significance of CKM and the ways in which it can support consumer trust, loyalty, and satisfaction. Data came from 600 consumers who responded to an online survey. By using regression analysis and descriptive statistics, seven hypotheses were created and tested. The findings exhibited that customer trust has a major impact on loyalty and that customer trust is positively impacted by CKM and satisfaction. Additionally, trust partially mediates the relationship between knowledge, loyalty, and satisfaction. The study contributes to the literature by examining the factors that influence customer loyalty, CKM engagement, satisfaction, and trust in the context of the Saudi banking industry. These research findings are helpful for managers and strategists in figuring out how to create customer loyalty programs that are a fit for their target market. The study is limited to the Saudi banking sector and may not be generalizable to other industries. Additionally, the study is based on self-reported data from customers, which may not accurately reflect their true opinions and behaviors.

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“…Purchase intention represents an evaluation process over a series of purchase intention preferences by a customer before making a purchase [14]. Most businesses conduct purchase intention as an evaluation index to do research on consumer purchasing behavior [15].…”

Section: Consumer Purchase Intentionmentioning

confidence: 99%

Consumer’s Purchase Intention Towards Organic Products: How Social Media Advertising Exposure Frequency Influences Consumer Purchase Decision in the Organic Food Industry

2023

Advances in Economics, Business and Management Research

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In recent years, the demand for organic products has been on the rise, and consumers are increasingly interested in purchasing organic food products due to their perceived health benefits and environmental advantages. While the organic food industry has experienced significant growth in recent years, businesses within this industry are faced with the challenge of effectively reaching and engaging with their target audience to drive consumer behavior and increase purchase intention. The purpose of this study is to examine the relationship between social media advertising exposure frequency and consumer purchase intention in the organic food industry. The study provides insights into the effectiveness of social media advertising frequency of exposure in driving consumer behavior and increasing purchase intention for organic food products. Specifically, the surveybased study will investigate the extent to which exposure to social media advertising impacts consumer purchase intention. By exploring these questions, this study offers suggestions for advertisers' further social media marketing design.

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Consumer Purchase Decision in the Malaysian Retail Market: A Study of Rm2 Stores

Cited by 6 publications

References 45 publications

Pengaruh Corporate Social Responsibility, Social Media Marketing, Store Environment, dan Perceived Value terhadap Purchase Decision (Studi Kasus Pada Pelanggan Pamella Satu Supermarket Yogyakarta)

Pengaruh Corporate Social Responsibility, Social Media Marketing, Store Environment, dan Perceived Value terhadap Purchase Decision (Studi Kasus Pada Pelanggan Pamella Satu Supermarket Yogyakarta)

The Impact of CKM and Customer Satisfaction on Customer Loyalty in Saudi Banking Sector: The Mediating Role of Customer Trust

Consumer’s Purchase Intention Towards Organic Products: How Social Media Advertising Exposure Frequency Influences Consumer Purchase Decision in the Organic Food Industry

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