Consumer quality management for beverage food products: analyzing consumer’ perceptions toward repurchase intention

Abstract

PurposeThe research on consumerism has been dramatically rising in recent decades. However, in the food industry, little research has been empirically conducted in the beverage industry. This research empirically tests the consequences of consumer perceptions: perceived price (PPR), perceived quality (PQ), perceived packaging (PPG) and perceived taste (PT) on repurchase intention (RI) particularly; it unveils the consumer attributes, e.g. gender, age and ethnicity between consumer perceptions and RI of the consumers.Design/methodology/approachThe data were collected from 403 consumers of the beverage industry (e.g. Nestle, Mitchell's Fruit Farms, Murree Brewery and OMORE) in Pakistan. The researchers used online survey questionnaires followed by a cross-sectional approach because data collection physically was not possible due to COVID-19.FindingsData were analyzed by Smart partial least square structural equation modeling (PLS-SEM) 3.3.3, and the results supported the significant influence of consumer perceptions separately, e.g. PPR, PQ, PPG and PT on RI. Additionally, gender, age and ethnicity were found to have a moderating role between consumer perceptions and RI, so, the truth of having consumer attributes has been revealed.Practical implicationsThe managers of beverage industries should provide ethical and operational strategies to tackle consumer's problems based on cultural norms. Furthermore, they should make sensible measures for the quality branding of the beverage products. In this way, the consumers will have a better experience of quality, price, taste and packaging, in turn, to RI.Originality/valueThis research targeted the beverage industry that needs facts and figures based on consumer attributes, e.g. age, gender and ethnicity. This research also disclosed the behaviors of consumers according to their gender, age and area of residence.

Antecedents of viewers’ watch behavior toward YouTube videos: evidence from the most populous Muslim-majority country

“…In this case, when viewers argue or believe that the overall quality of the video that they watch was deemed satisfactory, exceeded expectations or good, then there’s a high chance that these same viewers will watch the same video in the future, and vice versa. This finding also matched the results obtained by previous studies that also found the significance of perceived quality in determining people’s intention and actual behavior (Dokcen et al , 2021; Khare and Pandey, 2017; Rosillo-Díaz et al , 2020; Sharif et al , 2023; Soh et al , 2017; Kaswengi and Lambey-Checchin, 2020; Bei and Chiao, 2006; Espejel et al , 2009).…”