Consumer Reliance On Intrinsic And Extrinsic Cues In Product Evaluations: A Conjoint Approach

Lee, Moonkyu; Lou, Yung-Chien

doi:10.19030/jabr.v12i1.5833

Cited by 126 publications

(100 citation statements)

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“…An intrinsic cues is described as an information relating to a product's physical attribute, while an extrinsic cue is related to a non-physical product attribute. Country of origin is categorized as an extrinsic cue, and believed to influence consumer decision when making process in rebuying a product/service (Lee & Lou, 2011).…”

Section: Brand Loyaltymentioning

confidence: 99%

Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin

Hussein

2018

Tour. hosp. manag.

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Purpose -this study aims to scrutinize direct and indirect effects of brand experience on brand loyalty and to investigate the moderating effect of brand of origin in the context of Indonesian casual dining restaurant. Design -this paper analyzed the direct effect of brand experience on brand loyalty and also the indirect effect through customer satisfaction. This study inserted the notion of brand of origin as a variable moderating the effect of brand experience on customer satisfaction and brand loyalty. Methodology -covariance based SEM was used to analyse the data. The robustness of measurements was evaluated by confirmatory factor analysis. Sobel's test was employed to test the indirect effect and multigroup analysis was used to investigate the moderating effect of brand of origin. Findings -brand experience was found to have positive direct effects on both customers' satisfaction and brand loyalty. This study confirmed the indircct effect of brand experience on brand loyalty through customer satisfaction. However, multigroup analyzis did not find the moderating effect in brand of origin. Originality -this study highlights the direct effect of brand experience on brand loyalty. In addition, this study confirmed that customer satisfaction plays an important role in mediating the effect of brand experience on brand loyalty.

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Section: Brand Loyaltymentioning

confidence: 99%

Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin

Hussein

2018

Tour. hosp. manag.

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“…Those 'cues' can be intrinsic or extrinsic (Olson and Jacoby, 1972). The intrinsic product cues are product features that are part of the product itself while extrinsic cues are not part of the product but are related to the product (Idoko et al, 2013) such as brand, COO and price (Lee and Lou, 1995), store name (Teas and Agarwal, 2000) promotion, presentation (Acebron and Dopico, 2000) warranty, manufacturer reputation , packaging (Mueller and Szolnoki, 2010) and advertising (Milgrom and Roberts, 1986).…”

Section: Literature Reviewmentioning

confidence: 99%

Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products

Fetai

Sadiku-Dushi

Ismaili

2017

Studia Universitatis Babes-Bolyai Oeconomica

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Abstract:The extrinsic product cues are becoming a very important aspect in product evaluation by consumers. Because of their importance many authors are exploring which extrinsic cues are considered more significant when evaluating the different kind of products. Therefore, the aim of this research is to investigate the impact of most researched extrinsic cues such as the country of origin (COO), brand, and price on a purchasing decision for food products among consumers in Kosova. To explore the domestic country bias, the impact of the additional cue labeled as "domestic product" is studied. Based on a quantitative survey, the main findings of this study revealed that the brand, the price, the country of origin, and domestic branded products have positive impact on a consumer's purchasing decision, since consumers rely on those extrinsic cues when making their purchasing decisions. When multiple cues are presented, the country of origin is considered as the most important cue, while the "domestic product" is least important to Kosovar consumers. The findings of this study are useful to food producers and marketers of food products, since it can provide them with useful information on what consumers consider most important when purchasing food products.JEL classification: M31, C35;

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“…The literature shows a greater inclination towards extrinsic attributes, since there is empirical evidence showing that such extrinsic aspects are most often used by consumers in their purchasing decisions (Richardson et al, 1994;Lee & Lou, 1996), especially because they have greater knowledge and greater confidence in them (Jamal & Goode, 2001). According to Rodríguez (2003), the stronger preference for extrinsic attributes is due to three main reasons: (1) given that the intrinsic attributes are internal characteristics of the product, it is difficult to perceive them if consumers do not use or consume the product; (2) consumers make a uniform evaluation of internal characteristics of products; so it is not easy to clearly perceive differences between products according to such internal aspects and, hence, the information arising from these attributes is not useful, and (3) given that consumers are more prone to simplify the information management processes, the sumer views the product as a set of attributes, so the product will be perceived in terms of how it conforms with a series of attributes that are relevant to the product class; (2) the relevant attributes may have different levels of importance to the consumer, and (3) the consumer is likely to develop opinions about how each brand rates on each attribute.…”

Section: The Role Of the Attributes As Evaluation Criteriamentioning

confidence: 99%

Estimación de las preferencias del consumidor por los atributos externos e internos de las hortalizas. Un estudio del consumidor alemán

Jiménez-Guerrero

Gázquez–Abad

Huertas-García

et al. 2012

Span. j. agric. res.

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Preference formation developed during the consumer's evaluation of alternatives is one of the most important stages in models of consumer purchasing behaviour. This is especially true for the purchase of vegetables. The purpose of this paper is to analyze the role of extrinsic versus intrinsic attributes in the behaviour of consumer when purchasing cucumbers, considering four attributes; price, country of origin and production method (extrinsic), and freshness (intrinsic). Utilizing a sample of German tourists visiting the city of Almería (Spain), conjoint analysis methodology is used. The results suggest that an intrinsic aspect (freshness) is the most important attribute for consumers. Therefore, marketers are advised to consider the importance of this attribute to the consumer and try to position the product in the destination markets on the basis of product freshness.Additional key words: agro-food marketing; conjoint analysis; consumer preferences; Cucumis sativus; fruit and vegetables. Resumen Estimación de las preferencias del consumidor por los atributos externos e internos de las hortalizas. Un estudio del consumidor alemánEl proceso de formación de preferencias que tiene lugar durante la fase de evaluación de alternativas constituye una etapa muy importante en los modelos de comportamiento de compra del consumidor, sobre todo cuando éste se enfrenta con la compra de productos hortícolas. El objetivo de este trabajo es analizar el papel que juegan los atributos extrínsecos e intrínsecos en el comportamiento de compra de pepino, considerando, para ello, cuatro atributos: el precio, el país de origen y el método de producción (atributos extrínsecos), y la frescura (atributo intrínseco). Para ello se utiliza la metodología del análisis conjunto en una muestra de turistas alemanes que han visitado la ciudad de Almería (España). Los resultados muestran una mayor preferencia por un atributo intrínseco como es la frescura del producto. Por tanto, los productores deben de tener en cuenta la importancia de la frescura para el consumidor, y utilizarla para posicionar su producto en los mercados de destino.

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Consumer Reliance On Intrinsic And Extrinsic Cues In Product Evaluations: A Conjoint Approach

Cited by 126 publications

References 0 publications

Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin

Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin

Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products

Estimación de las preferencias del consumidor por los atributos externos e internos de las hortalizas. Un estudio del consumidor alemán

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