Consumer resistance to innovation—a behavioral reasoning perspective

Claudy, Marius; Garcia, Rosanna; O’Driscoll, Aidan

doi:10.1007/s11747-014-0399-0

Cited by 437 publications

(463 citation statements)

References 56 publications

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“…Applying TRA in the context of technology adoption behavior, the Technology Acceptance Model (TAM) provides theoretical links between two factors that measure individuals' perceptions-specifically, Perceived Usefulness (PU) and Perceived Ease of Use (PEU)-and their effects on those individuals' attitudes and intention to use new technology. TAM is grounded in the assumption that the way consumers evaluate the attributes of an innovation is ultimately related to their decision to adopt the innovation (Claudy et al 2015). However, researchers are increasingly concerned about the TAM model because of its incomplete and parsimonious measures as well as the measures' lack of adaptability outside an organizational context (Bouwman et al 2005).…”

Section: Theoretical Foundation and Conceptual Frameworkmentioning

confidence: 99%

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Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness

2018

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The purpose of this study was to examine a hierarchical model of consumer innovativeness in the context of 3D fashion products. In particular, this study explored how different traits, such as personal values and innate innovativeness, predict a positive attitude towards 3D fashion products through domain-specific variables such as fashion innovativeness and fashion leadership. Using a convenience sample (n = 250), the data were collected through a self-administrated online survey. The results of this study identified personal values as an antecedent of innate innovativeness and found that fashion leadership played a critical mediating role between innate innovativeness and domain-specific innovativeness, in turn developing a positive attitude towards 3D fashion products which led to intention to use. Although the effect of innate innovativeness on domain-specific innovativeness (i.e., fashion innovativeness) was partially supported and no direct effects of personal values on domain-specific innovativeness was found, findings of this study contribute to existing literature on the Technology Acceptance Model and Consumer Innovativeness by examining additional predictors. The significant mediating role of fashion leadership was valuable as the result supported the key role of innovators as opinion leaders as discussed in the previous literature.

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Section: Theoretical Foundation and Conceptual Frameworkmentioning

confidence: 99%

“…Extensive research on technology adoption shows that people's motives to adopt innovation may differ, but their motivations influence their decisions (Claudy et al 2015). In general, attitudes represent individuals' motives, which influence behavioral outcomes.…”

Section: The Effects Of Attitude On Intention To Use 3d Printed Fashimentioning

confidence: 99%

Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness

2018

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“…Recent innovation diffusion studies in the marketing field (e.g., Claudy et al 2015;Laukkanen 2016;Patsiotis, Hughes and Webber 2013) suggest that a small number of research models dominate (e.g., Theory of Reasoned Action [TRA]; Technology Acceptance Model [TAM]). However, there is no clear consensus on the most relevant factors impacting diffusion or the best way of determining how these might be defined.…”

Section: Discussion and Key Theoretical Positionsmentioning

confidence: 99%

“…Consequently, these can be readily articulated via the previously noted composites of value and remain key to understanding. However, we note a recent strand of TRA-related research (e.g., Claudy et al 2015) where, based on Westaby's (2005) Behavioral Reasoning Theory (BRT), both Breasons for^and Breasons against^are given as key antecedents to innovation diffusion. We are convinced by their suggestion that Breasons^play a role in the wrangling process (they have causal efficacy) and that both continuance and defection will result partly from consciously/sub-consciously rehearsed arguments.…”

Section: The Nature Of Trade-offsmentioning

confidence: 99%

Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement

Woodall

Rosborough

Harvey

2017

AMS Rev

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Smart homes are fast becoming a reality, with smart TVs, smart meters and other such Bsmart^devices/systems already representing a substantial household presence. These, which we collectively term Bsmart domestic products( SDPs), will need to be promoted, adopted, and normalized into daily routines. Despite this, the marketing canon lacks a substantive discourse on pertinent research. We look to help correct this by melding ideas from organizational sociology, innovation diffusion and appropriation studies, and service dominant logic. Consequently, we suggest a framework for research that responds directly to the specific characteristics of SDPs. Using the SDP eco-system as a context, our framework emphasizes the interplay of embeddedness, practice, value and engagement. It comprises a four-stage horizontal/ longitudinal axis we describe as proposal, project, practice and pause. Cross-sectionally we focus on value, and combine aspects of existing thought to suggest how this impacts each stage of our engagement continuum. We subsequently identify perceived personal advantage as the resultant of these two axes and propose this as the key for understanding consumer and SDP sociomaterial engagement. This article also advances a definition of SDPs and ends with an agenda for further research.

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“…Even if the enhanced product is known as a category representative, the number of features or advantages it holds over older products are unclear. The prices of innovative products are higher compared to traditional ones, which, combined with obscure value criteria, makes the purchase decision risky and requiring more thinking through (Claudy, Garcia & O'Driscoll, 2015). Unless the innovation is highly supreme over older alternatives, it might face individual adoption and diff usion barriers due to complexity, established confronting norms and behavioral patterns in the fi eld, low observability, and trialability (Rogers, 2003), or consumers' fear of losing their autonomy or control over technologies (Heiskanen et al, 2007).…”

Section: Purchase Decisions On Traditional and Innovative Productsmentioning

confidence: 99%

Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products

Dikčius

Pikturnienė

Pakalniškienė

et al. 2018

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Purpose -There is common agreement that children's infl uence on parents to purchase products depends on the product category (products for a child vs. products for the family; minor everyday purchases vs. shopping goods). However, purchasing an innovative product in the presence of an adolescent, compared to the purchase of traditional products, creates a special context in which an adolescent might be considered a substantial source of expertise with diverse levels of impact on parents. The current research aims to demonstrate the magnitude of adolescents' impact on parents when purchasing innovative products, and to cluster the products based on the size of the impact and the level of the perceived innovativeness. Specifi c characteristics of clusters and the implications for marketers are discussed.Design/Methodology/Approach -An Internet panel was used to survey parents and adolescents from Lithuania on their assessment of the level of innovativeness and the level of children's infl uence on the purchasing 14 product groups. Within each group, an innovative product preselected on the basis of qualitative interviews was paired with the usual product in the category. SažetakSvrha -Uobičajeno je mišljenje da utjecaj djece na roditelje u kupovini proizvoda ovisi o kategoriji proizvoda (proizvod za dijete u odnosu na proizvod za obitelj; manje svakodnevne u odnosu na kupovinu trajnih proizvoda). No kupovina inovativnog proizvoda u prisutnosti adolescenta, u usporedbi s kupovinom tradicionalnog proizvoda, stvara poseban kontekst gdje adolescent može biti smatran značajnim izvorom stručnosti s različitim razinama utjecaja na roditelje. Cilj istraživanja jest pokazati intenzitet adolescentskog utjecaja na roditelje pri kupovini inovativnih proizvoda i grupirati proizvode na temelju veličine utjecaja i razine percipirane inovativnosti. Razmatraju se specifi čne značajke grupa proizvoda i implikacije za marketinške stručnjake.Metodološki pristup -Primjenom internetskog panela, ispitivani su roditelji i adolescenti iz Litve u vezi s vlastitom procjenom razine inovativnosti i utjecaja djece na kupovinu 14 grupa proizvoda. Unutar svake grupe, inovativni je proizvod prethodno odabran na temelju kvalitativnih intervjua, uparen s uobičajenim proizvodom iz iste kategorije. Potom su proizvodi grupirani prema razini inovativnosti i adolescentskog utjecaja na roditelje. 24Vol. 30, No. 1, 2018, pp. 23-39 Later, the products were clustered by the level of innovativeness and the adolescents' impact on parents.Findings and implications -The products were clustered to demonstrate important implications for marketers, namely, where the infl uence of adolescents on parental purchase decisions is stronger and where it is weaker.Limitations -An examination of selected products shows the interrelationships between their perceived innovativeness and the impact of adolescents on their parents' purchase; however, the fi ndings could be tested on a larger range of products. The innovativeness of the particular product is time an...

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Consumer resistance to innovation—a behavioral reasoning perspective

Cited by 437 publications

References 56 publications

Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness

Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness

Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement

Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products

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