Consumer Satisfaction and Intention to Revisit Internet Shopping Sites - Total Shopping Sites vs. Fashion Specialty Sites -

Choi, Kyung-A; Jeon, Yang-Jin

doi:10.5850/jksct.2007.31.2.300

Cited by 11 publications

(2 citation statements)

References 1 publication

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“…재구 매의도는 실제 재구매를 하는 행위와 밀접한 관련이 있 기 때문에 인터넷 소비자의 재구매의도를 유도할 수 있 는 다양한 요인에 관한 연구가 진행되어 왔다. 특히 인 터넷 쇼핑몰의 속성이나 이미지 (Jin & Lee, 2011;Kang & Chung, 2010), 판매촉진 (Park, 2013), 개인의 심리적 특성 (Seol & Shin, 2005) 등이 재구매의도의 영향요인 으로 분석되었으며, Park and Noh(2012) (Keaveney & Parthasarathy, 2001), 지각된 위험 (Gupta et al, 2004), 고객만족 (Kim & Park, 2013) 및 신뢰성 (Kim, 2005) (Choi & Jeon, 2007;Kim, 2008), 쇼 핑몰 이미지 (Park & Lee, 2008), 사이트 구성요소 (Jang, 2005) Internet shopping mall provides information about the washing and management method .688…”

Section: 가격민감도와 재구매 및 전환의도unclassified

Price Sensitivity, Repurchasing and Switching Intention of Internet Fashion Consumers

Lee¹

2015

JKSCT

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This study analyzed the effects of website and consumer's characteristics on price sensitivity as well as the effects of price sensitivity on repurchasing and switching intention. It ascertains differences in: website and consumer's characteristics, price sensitivity, and repurchasing and switching intention according to type of internet shopping mall. A survey was conducted from July 10 to August 20 in 2013, and 492 responses were used for data analysis. As a result, the reputation, ease of price search, and depth of product information positively influenced the price search and the interactivity of website characteristics positively influenced price importance. Product knowledge and information search of fashion consumers positively influenced price sensitivity. Also, the price sensitivity of internet fashion consumer positively influenced repurchasing intention. The price search positively affected the switching intention, while the price importance negatively affected the switching intention. Last, there were significant differences in the reputation, ease of price search, information search, price sensitivity, repurchasing and switching intention according to type of internet shopping mall.

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Section: 가격민감도와 재구매 및 전환의도unclassified

Price Sensitivity, Repurchasing and Switching Intention of Internet Fashion Consumers

Lee¹

2015

JKSCT

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“…쇼핑몰 유형과 관련한 대부분의 연구에서 연구자들은 자신의 관점 혹은 연구 목적에 따라 각기 다르게 분류하고 있는데, 지금까지 가장 많 이 사용되는 분류는 제품 구색에 따른 종합몰과 전문몰의 분류 이다 (Choi & Jeon, 2007;Jang, 2007;Jung et al, 2005;Na & Suh, 2009;Park et al, 2000;Park et al, 2005;Park & Kang, 2007). 종합몰은 백화점이나 대형 종합매장처럼 다양한 제품군을 갖추고 있는 형태로, 다양한 소비자를 대상으 로 다양한 제품을 갖추고 이들의 욕구를 만족시켜야하기 때문 에 다양한 제품군의 거래 능력 및 이를 위한 인지도와 회원확 보, 많은 초기 투자비용이 요구된다 (Park et al, 2000;Park & Kang, 2007).…”

Section: 인터넷 쇼핑몰 유형unclassified

The Influences of Price, Product and Promotion on Clothing Impulse Buying by the Internet Shopping Mall Types

Ji¹

2013

Fashion & Textile Research Journal

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: This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, χ 2 -test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

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The study on satisfaction and intent to reuse by type of advertisement as a result of Internet fashion information search

Je¹

2012

Fashion business

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This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

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Consumer Satisfaction and Intention to Revisit Internet Shopping Sites - Total Shopping Sites vs. Fashion Specialty Sites -

Cited by 11 publications

References 1 publication

Price Sensitivity, Repurchasing and Switching Intention of Internet Fashion Consumers

Price Sensitivity, Repurchasing and Switching Intention of Internet Fashion Consumers

The Influences of Price, Product and Promotion on Clothing Impulse Buying by the Internet Shopping Mall Types

The study on satisfaction and intent to reuse by type of advertisement as a result of Internet fashion information search

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