2018
DOI: 10.15388/ekon.2018.1.11782
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Consumer-Side Decision Factors on Their Selection of Bottled Water Brands: Statistical Method Study in a Kosovo Sample

Abstract: Nowadays, to meet people’s needs in daily life for drinking water, many companies provide bottled drinking water. As this industry grows and more competition occurs, the companies should know the aspects that influence people to buy the products that are bottled drinking water. Although this increase in several bottled water producers can be attributed to market demand and technology modernization, the fact that consumers migrate from one brand to another is significant and indicates that there are factors tha… Show more

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