Consumer Socialization: A Theoretical and Empirical Analysis

Moschis, George P.; Churchill, Gilbert A.

doi:10.1177/002224377801500409

Cited by 618 publications

(722 citation statements)

References 6 publications

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“…According to many previous studies on consumer socialization (Mascarenhas and Higby 1993; Moschis and Churchill 1987), it is evident that parents, peers, and media were identified as the three major sources of influence on a child's development. More often than not, parental influence could play a significant role on their children's perception towards cospiay.…”

Section: Transnational Difference: Japan and Hong Kongmentioning

confidence: 99%

“Cosplay”: Imaginative Self and Performing Identity

2012

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This study examines the emerging cosplay subculture in Hong Kong.. A quasi-ethnographic approach including participation, observation., photography, and in-depth interviews was employed to understand the underlying motives and experiences of those engaged in cosplay activities. Authenticity, affective attachment, the extended self, and the negotiation of boundaries are also discussed in this article. From this study, it is evident that cosplay can give participants pleasurable experiences, meaningful memories, self-gratification, and personal fulfillment. Through this participatory activity, cosplayers can momentarily 318 Osmud Rahman, üu Wing-sun and Brittany iHei-man Cheung escape from reality and enter into their imaginative world. It is a form of role/identity-transformation from an "ordinary person" to a "super hero," from a "game player" to a "performer," and from "adulthood" to "childhood."

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Section: Transnational Difference: Japan and Hong Kongmentioning

confidence: 99%

“Cosplay”: Imaginative Self and Performing Identity

2012

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“…Consumer socialization emphasizes sources of influence or "socialization agents" which transmit norms, attitudes, motivations, and behaviors to the learner (Moschis and Churchill, 1978). A socialization agent may be any person or organization directly involved with the individual.…”

Section: Consumer Socialization and Interpersonal Influencementioning

confidence: 99%

“…The concept of consumer socialization has been utilized to determine, among other things, how consumers learn thought processes and consumption behaviors through modeling (Moschis and Churchill, 1978). Role models can be anyone the individual consumer comes in contact with who can potentially influence the consumer's consumption decisions (Bandura, 1977).…”

Section: Consumer Socialization and Interpersonal Influencementioning

confidence: 99%

Girl power and word‐of‐mouth behavior in the flourishing sports market

Bush

Clark

et al. 2005

Journal of Consumer Marketing

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -To investigate the influence of word-of-mouth (WOM) behavior among the growing teenage female market segment in the flourishing sports market. Design/methodology/approach -A sample of 118 teenaged girls, aged 13-18, participated in the study. The theory of consumer socialization and interpersonal influence was used as the conceptual foundation to generate hypotheses concerning female teens' susceptibility to interpersonal influence, self-esteem, and WOM behavior. Female teens' ethnicity and media habits were also investigated. Findings -All hypotheses were either supported or partially supported, suggesting that female teens' susceptibility to interpersonal influence and selfesteem are related to athlete WOM behavior. Additionally, African-American teenaged girls had significantly higher media habits than Caucasian teenaged girls.Research limitations/implications -The research is based on a small sample of teenaged girls from one region of the USA. However, the sample is from a diverse socioeconomic group of teenagers, and represents a relatively unexplored, yet extremely important, consumer market segment. Practical implications -The study provides insights for managers who want to learn more about the WOM behavior of one of the largest and most powerful market segments in the USA. Implications and applications are given to consumer marketers to help better serve this segment. Originality/value -This paper fills a gap in the literature on female teens and what influences their WOM behavior in the enormous and growing sports market. Additionally, the paper looks at ethnicity and media habits and how these variables may impact on WOM behavior.

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“…The concept of materialism suggests that possessions and money are a route to personal happiness and social progress (Moschis and Churchill, 1978). Belk (1985) argues that materialism can be thought of as a cluster of related traits, attitudes, and values focussing on possessions and guiding the…”

Section: Materialismmentioning

confidence: 99%

Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

Prendergast

Wong

2003

Journal of Consumer Marketing

126

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Abstract With a focus on the purchasing behaviour of parents buying luxury brands of infant apparel, this paper considers the concepts of buying roles, conspicuous consumption/social consumption motivation, and materialism. A survey of 134 mothers who had purchased luxury brands of clothing for their infants found that parents are motivated by the good quality and design associated with the luxury brands. The relationship between the amount of money spent by parents on luxury brands of infant apparel and social consumption motivation was not significant. However, interviewees who spent more on luxury clothing brands for their infants were determined to be more materialistic. It is thus recommended that marketers should emphasise the good quality and design of their luxury brands of infant apparel. In addition, marketers should promote the materialistic values of purchasing luxury brands of infant apparel, showing that buying luxury brands of infant apparel may be a route to happiness, rather than being a route for impressing others.

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Consumer Socialization: A Theoretical and Empirical Analysis

Cited by 618 publications

References 6 publications

“Cosplay”: Imaginative Self and Performing Identity

“Cosplay”: Imaginative Self and Performing Identity

Girl power and word‐of‐mouth behavior in the flourishing sports market

Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

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