Consumers’ Attitudes Towards Prawn Consumption in Bangladesh: An Investigation on Perceived Value and Willingness-to-Pay
Md Taj Uddin,
Sima Roy,
Aurup Ratan Dhar
Abstract:This study assessed consumer preferences and consumption patterns for prawns in Bangladesh, underscoring the economic and nutritional significance of prawns in the local diet. A total of 120 respondents were interviewed following a random sampling technique from four districts. The data analysis employed descriptive statistics alongside mathematical and statistical methods. The findings indicate a strong preference for fresh and large-sized prawns among the consumers. Income level substantially influenced the … Show more
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