2022
DOI: 10.1051/e3sconf/202236101007
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Consumers’ behavior analysis of vegetable e-commerce using the Technology Acceptance Model (TAM) approach in Jabodetabek

Abstract: Vegetable e-commerce is a vegetable shopping tool that provides convenience and comfort, especially during the COVID-19 pandemic. People do not need to leave their homes to meet their needs so they can avoid exposure to the Covid-19 virus. This study aims to determine the behavior of using e-commerce vegetables in Jabodetabek through perceived ease of use, perceived usefulness, and attitudes, formulate managerial implications and marketing strategies to increase consumers repurchase intentions. This study uses… Show more

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