Consumers' Decision Plans and Subsequent Choice Behavior

Park, C. Whan; Hughes, Robert W.; Thukral, Vinod K.; Friedmann, Roberto

doi:10.2307/1251663

Cited by 23 publications

(22 citation statements)

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“…Park et al (1981) describe the process of creating decision-plan nets that identify and link the presence of three products or services features according to three dimensions:…”

Section: Consumer Decision-plan Netsmentioning

confidence: 99%

“…The rejection-inducing dimensions (RID), tradeoff dimensions (TD), and relative-preference dimensions (RPD) (cf. Park et al, 1981) shown for each decision phase in Figure 5 is to indicate the possibility of such feature dimensions and not that they always occur for each phase.…”

Section: Consumer Decision-plan Netsmentioning

confidence: 99%

“…Such syncretic combination includes two or more of the following methods: (a) researcher self-introspection and written description of an observable stream of behaviors and thoughts occurring while the behaviors occurred; (b) the researcher interviewing any mentors who participated in the behavioral process under study; (c) the researcher interviewing a cohort to learn the cohort's interpretations about the researcher's own understanding of the occurrence of specific acts in the stream of behavior, and the antecedents that lead to each act; (d) the reflective use of decision and conscious processing tools by the researcher to help surface prior conscious thought (see Park, Hughes, Thurkal, & Friedman, 1981); (e) metaphor-generating tools (e.g., Christensen & Olson, 2002;Zaltman, 2003) and the use of experimental research designs (e.g., see Bargh, 2002) to uncover unconscious thinking relevant to the behavioral process being investigated; and (f) the use of an independently developed survey schedules to assist the researcher-informant in his or her introspection. The objectives of this combination of methods include:…”

Section: Advancing Toward Confirmatory Personal Introspectionmentioning

confidence: 99%

“…Field studies applying CPI may demonstrate the usefulness for working from several complementary literature streams to extend Zaltman's (2003) treatise on how consumers think-including strategies for theorizing from process data (e.g., Eisenhardt, 1989;Langley, 1999); decision-plan net theory of individual-choice models (see Park et al, 1981); "autoethnography" and other personal introspection methods (Holbrook, in press;Wallendorf & Brucks, 1993), as well as related views on sense making (Weick, 1995); and unconscious and automatic influences on consumer judgment, behavior, and motivation (see Bargh, 2002).…”

Section: Advancing Toward Confirmatory Personal Introspectionmentioning

confidence: 99%

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Advancing from subjective to confirmatory personal introspection in consumer research

Woodside

2004

Psychology and Marketing

109

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Research findings support the view that a multiple-methods approach is necessary to surface the substantial amount of relevant thinking processes that occur both consciously and unconsciously within different phases of consumer decision making. This article advocates viewing all studies that ask informants questions as representative of researcher-informant introspections. Because answers to questions differ substantially depending on how the questions are framed, applying multiple, explicit, question frames to acquire conscious and unconscious thoughts in researcher-informant introspections is helpful. This article reviews multiple methods, including metaphor elicitation of unconscious thinking, useful for achieving and confirming thick descriptions of conscious and unconscious thinking associated with informants' deep-seated beliefs and observable actions.

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“…Park et al (1981) describe the process of creating decision-plan nets that identify and link the presence of three products or services features according to three dimensions:…”

Section: Consumer Decision-plan Netsmentioning

confidence: 99%

Section: Consumer Decision-plan Netsmentioning

confidence: 99%

Section: Advancing Toward Confirmatory Personal Introspectionmentioning

confidence: 99%

Section: Advancing Toward Confirmatory Personal Introspectionmentioning

confidence: 99%

See 2 more Smart Citations

Advancing from subjective to confirmatory personal introspection in consumer research

Woodside

2004

Psychology and Marketing

109

View full text Add to dashboard Cite

show abstract

“…Park (Park et al, 1981) and Op 't Veld (Op 't Veld, 1988;Op 't Veld et al, 1990, 1992 assume that housing searchers sort their dimensions according to relative importance. So, Rejection-Inducing Dimensions are far more important than Trade-Off Dimensions, while these, in turn, overrule Relative-Preference Dimensions.…”

Section: The Reliability and Validity Of The Techniquementioning

confidence: 99%