Consumers Exiting Socialism: Ethnographic Perspectives on Daily Life in Post-Communist Europe

The Rehabilitation of an Uncomfortable Past: Everyday Life in Vietnam during the Subsidy Period (1975–1986)

“…Downloaded by [Fondren Library, Rice University ] at 14:59 11 October 2012 296 K. MacLean post-socialist states (see, for example Farquhar 2002;Patico & Caldwell 2002; Cowley & Reid 2002; Pun Ngai 2003;Lankauskas 2006; Rofel 2007).…”

Performing New Values: Fashion Brands in Post-Socialist Bulgaria

“…Brands as well as other marketing tools connect identities and dreams of (potential) consumers with business objectives of producers and retailers. Patterns of consumer behaviour and marketing strategies reflect the ideal subject of neoliberal market economy and consumer society (Humphrey 1995;Veenis 1999;Fehérváry 2002;Patico & Caldwell 2002).…”

Fallout from Communism: The Role of Feminism in Fighting HIV/AIDS among Women in Russia

“…Consumerism began to replace communism in quick-time as lives that were once dictated by the government were now dictated by the Eruo. "By the late 1990s, shopping districts in both large cities and small towns displayed an eclectic, postmodern style, combining flashy 'Euro standard' architecture with faded, crumbling, apartment buildings and generic shop fronts more reminiscent of the Soviet period" (Patico & Caldwell, 2002). The facades on store fronts were not the only things that were changing.…”