Consumers’ intention to visit green hotels – a goal-framing theory perspective

Wang, Lei; Wang, Zi-Xu; Zhang, Qi; Jebbouri, Abdelhamid; Wong, Philip Pong Weng

doi:10.1080/09669582.2021.1977937

Cited by 50 publications

(85 citation statements)

References 48 publications

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“…Based on previous studies, the biospheric value has been proven to have a significant positive influence on GPA in green marketing ( Rahman and Reynolds, 2016 ; Wang et al, 2021b ), and in some circumstance, individuals concern about environment played the most important role in determining one’s green purchase propositions ( Jaiswal and Kant, 2018 ; Wang, 2020 ). The results of this study show that there is a positive significant relationship between biospheric value and GPA ( β = 0.31, p < 0.001).…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…According to Bahl and Kumar (2019) , the younger generations play a significant role in determining forthcoming market segmentation as they will shape a different consumption pattern in the future. Wang et al (2021b) indicated that 42% of Chinese young generation (i.e., aged between 18 and 25) expressed high intention to purchase novel products and services in the future, which is higher than the Americans, Europeans and Japanese. This phenomenon also exists in new energy vehicles industry.…”

Section: Methodsmentioning

confidence: 99%

“…For example, Wang et al (2020a) applied the value-belief-norm theory to consumers’ green visit intention in China using an online sampling indicated a positive direct effect of collectivistic value on consumers’ attitude. Wang et al (2021b) further explored the relationship between value and consumers’ GPI showed that collectivistic value had a significantly positive relationship with GPA. Kumar and Sreen (2020) explored the relationship between internal/external value and GPB found that collectivistic value positively correlated with Indians consumers’ attitude, SN and PBC.…”

Section: Conceptual Model and Hypotheses Developmentmentioning

confidence: 99%

“…This leads to the identification of the attitude–intention/behavior gap by some researchers who argue that factors influencing the magnitude of this gap have not been systematically investigated ( Jacobs et al, 2018 ). Specifically, Wang et al (2021b) indicated that the possible mediation effect of attitude between SN and green purchase intention (GPI) cannot be ignored in green marketing. However, how SN is linked to consumers’ attitude toward green cars purchasing behavior has been underexplored.…”

Section: Introductionmentioning

confidence: 99%

“…Meanwhile, previous studies have not distinguished biospheric value from altruistic value orientation, thus, leading to confusing results ( Wang et al, 2020a ). Indeed, past studies demonstrated the negative relationship between egoism and GPB might be less appropriate in eastern societies with high collectivistic value, such as China, Japan, and Korea ( Wang et al, 2021b ). Also, certain studies indicated that consumers’ consumption value (i.e., functional value, emotional value, and social value) significantly influenced their decision-making processes ( Hur et al, 2013 ; Rasoolimanesh et al, 2020 ).…”

Section: Introductionmentioning

confidence: 99%

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Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Wang

Wong

2022

Front. Psychol.

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The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the young Chinese generation. A total of 541 student responses were collected, and the results showed that altruistic value positively influenced subjective norm (SN) and perceived behavioral control (PBC), but negatively influenced green purchase attitude (GPA). Biospheric value positively influenced GPA and PBC. Function value and emotional value positively influenced GPA, respectively, and emotional value fully mediated the relationship between function value and GPA. Furthermore, GPA, SN, PBC positively influenced intention toward green car purchasing behavior, respectively, and SN mediated the relationship between GPA and intention. This study shows how pro-environmental value and consumption value can influence components of TPB in green car purchase intention.

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Section: Conclusion and Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Conceptual Model and Hypotheses Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Wang

Wong

2022

Front. Psychol.

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How do green CSR initiatives influence green employee engagement among tourism and hospitality employees?

Srivastava,

Agarwal,

Madan

et al. 2024

Corp Soc Responsibility Env

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Drawing support from social identity theory (SIT), the present study examines green corporate social responsibility (GCSR) initiatives, green organizational identity (GOI), and green service‐oriented behavior (GSOB) as antecedents of green employee engagement in the hotel sector. In addition to the direct association between the study constructs, the study assessed the mediating effects of GOI and GSOB on GCSR and green engagement association. Data collected from hotel employees in India utilizing a three‐wave time lag was analyzed through PROCESS macro. The finding confirmed the direct as well as the serial mediating effects of GOI and GSOB for the relationship between green CSR and green engagement. The study is insightful in understanding how GCSR activities can build a green reputation for a company that in turn will enhance the identification of the employees. The uniqueness of this study is evident in studying the constructs that have a strong alignment with the nature of the tourism and hospitality sectors. Conceptualizing the serial mediating effects of GOI and GSOB for the relationship between GCSR and green engagement in the tourism and hospitality sector is also a novel addition to the existing literature.

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Investigating the influence mechanism of goal‐framing theory on urban residents' green travel behavior

Zhang,

Yu,

Huang

et al. 2024

Sustainable Development

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This study aims to explore the influence mechanism of goal‐framing theory on green travel behavior (GTB), thereby supporting the promotion of sustainable transportation modes to mitigate environmental degradation and resource waste, in alignment with the “dual carbon” targets. Based on the GTB data of 334 Chinese residents, we use goal‐framing theory to analyze residents' subjective environmental concerns and the external media's driving mechanism on their choice of green travel through a structural equation modeling (SEM). At the same time, the mediating effect of goal frames is tested through mediation testing. The results show that: 1. indirectly encouraged by media persuasion influencing their normative and hedonic goals; 2. encouraged by normative and hedonic goals partially mediating the relationship between environmental concerns and GTB; and 3. surprisingly, not very affected by influencing their gain goals. The implications of this research provide actionable insights for interventions, messaging strategies, transportation industry practices, environmental policy development, and theoretical advancements. For future research, it is essential to delve into regional variations and to more thoroughly account for the influence of external factors on GTB.

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Consumers’ intention to visit green hotels – a goal-framing theory perspective

Cited by 50 publications

References 48 publications

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

How do green CSR initiatives influence green employee engagement among tourism and hospitality employees?

Investigating the influence mechanism of goal‐framing theory on urban residents' green travel behavior

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