Consumers’ Intention towards Halal Food in Low-Cost Airlines in Kelantan, Malaysia

Abstract

Low cost airline is the airline that excluding many traditional passenger services and offers generally low fares in exchange. In-flight meal is one of the services that being offered in the low-cost airlines, but the passenger must pay for it. The acceptation of halal food in Malaysia is still low compared to neighbouring country. This study is aimed to identify the intention's level of consumers and the relationship between religion and consumers intention towards Halal food in low-cost airlines. A self-administered survey was conducted using a structured questionnaire to collect data from the survey respondents. 75 respondents were involved in this study. Purposive sampling technique has been used, and the questionnaire form was designed and adapted based on the 'TPB' model. The data collected are entered and analysed using computerizes programmed of SPSS version 21.0. The analysis used is descriptive analysis and Chi-Square analysis. The result illustrates that consumers are mostly at the moderate level of intentions on halal food in low-cost airlines. The findings revealed that religion do have relationship with the intention toward halal food in low-cost airlines.

Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude

“…These customers are actively committed to or aware of their intention to acquire environmentally friendly goods [7]. There are a plethora of studies that have been conducted worldwide on pro-environmental behavior [17][18][19][20][21][22], green consumption [23][24][25][26], the purchase of eco-labeled products [27,28] and organic foods [29][30][31][32], that focus as well on various other types of green products as research objectives. However, studies on green buying behavior are limited in South Asian countries (Table 1), as only a few studies have been acknowledged from India [33][34][35][36][37][38], Pakistan [39], and Sri Lanka [40,41].…”

A Conceptual Framework of Consumers’ Intention to Purchase Halal Food Among Gen Z in Malaysia

“…Previous studies have indicated a few variables that influence purchase intention among people. According to Latiff et al (2019), purchasing behavioural intention is influenced by awareness, knowledge, attitude, as well as food labels. Meanwhile, Vanany et al (2019) found that attitude has a significant effect toward purchase intention on halal food, whereas subjective norms, perceived behavioural control and halal awareness have insignificant effect toward purchase intention.…”