Consumers' Perceived Value in Internet Shopping

Abstract

In recent years, the trend of online retailing has become one of the most imperative uses of technology with the development and ease of accessibility of the internet. The activity of online shopping is considered to be one of the significant aspects of online retailing and has been emerging as an essential part of consumers' lifestyle. Besides various advantages, consumers feel different types of perceived risks involved in online shopping. Therefore, it is crucial to identify the factors affecting consumers' perception of value. The present study empirically examines the influence of perceived advantages and risks on consumers' perceived value in online shopping environments. The results posit that perceived advantages and perceived risks have a positive significant influence on consumers' purchase intentions. Further, perceived advantages show a significant relationship with consumers' perceived risks. The findings afford practical implications for online retailers to frame necessary strategies in enhancing perceived value.

Consumers' Digital Shopping Experience

“…Conferring to Soares et al (2022), perceived usefulness has a positive relationship with online purchase intent, and perceived ease of investment has a significant positive association with perceived usefulness and online purchase intent. It is essential to recognise the buyers through their likenesses and divide them based on the dimensions that are exploding while making an online buying decision (Katta & Patro, 2020). It is the satisfaction derived from a comparison of consumer expectations and experience (Khristianto et al, 2012).…”

Bateu a fome: em qual aplicativo pedir? uma proposta de análise utilizando o método Analytic Hierarchy Process (AHP)

“…A conveniência representa a possibilidade de acesso a um aplicativo de celular a qualquer hora e em qualquer lugar (Liu et al, 2017). A usabilidade, por sua vez, consiste na percepção de qualidade e facilidade de uso do app (Katta & Patro, 2020). A confiabilidade remete a um fator essencial para tomada de decisão em compras on-line e para lealdade ao aplicativo (Yuen et al, 2019;Cho et al, 2019).…”

The Influence of E-Service Quality Toward Online Shopping Behaviour Amongst UiTM Students in Malaysia

“…Consumer perception represented its buyer evaluation of the functionality of goods centered on the understanding of what was gained and delivered (Pham, Tran, Misra, Maskeliunas & Damasevicius, 2018). The customer's perceived value is described as an overall measure of a trade-off between the apparent performance of the goods or service obtained and the overall development or service acquisition expense (Katta & Patro, 2020). Argue that meaning perceived is a term that blends the shopping value with the commodity value (Fang, Wen, George & Prybutok, 2016).…”

“…Besides, the interpretation of the value of customers would affect their propensity to revisit a product or service provider (Katta & Patro, 2020). Study studies also showed that perceived worth could be better than happiness or efficiency than an indicator of repurchase intention (Pham et al, 2018).…”

“…Therefore, it can be concluded through these findings that only two out of five dimensions of e-services quality acted as predictors towards the study's dependent variable which is online shopping behaviours. As stated by Katta & Patro (2020) and Hassan, Ayob, Sumardi, Ramli, Halif (2021) the interpretation of the value of customers would affect their propensity to revisit a product or service provider.…”