Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability

Voorveld, Hilde A. M.; Meppelink, Corine S.; Boerman, Sophie C.

doi:10.1080/02650487.2023.2264045

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2024

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Cited by 5 publications

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The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

van Berlo,

Campbell,

Voorveld

2024

Journal of Advertising

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The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

van Berlo,

Campbell,

Voorveld

2024

Journal of Advertising

View full text Add to dashboard Cite

The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude

Segijn,

Kim,

van Ooijen

2024

Journal of Current Issues & Research in Advertising

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Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value

Kapoor,

Maggon,

Gangwani

2024

Int J Consumer Studies

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Influencers' humorous product usage anecdotes and story‐based informative collaborative content drive customers' emotional and cognitive responses. Accordingly, this study first examines the impact of humorous and informative content on emotional contagion and information value. Second, it examines the mediating role of emotional contagion and information value that shapes customers' brand engagement and purchase intentions. Third, it tests the boundary conditions imposed by product type. A multimethod quantitative approach was used to test the proposed hypotheses. Two online experiments and two exploratory studies in the form of a social media field experiment and a text analysis study were conducted. The results showed that humorous messages induced emotional contagion, while informative messages produced higher information value. Emotional contagion and information value explained the underlying mechanisms affecting customer brand engagement and purchase intentions. We also found that when employed for hedonic products, humorous messages precipitated stronger emotional responses, while for utilitarian products, informative messages led to higher information value. The study findings offer implications for marketers seeking to enhance customer brand engagement through influencer marketing.

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Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability

Cited by 5 publications

References 91 publications

The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude

Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value

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