“…The majority of the studies found that price is a crucial factor influencing aquatic food consumption behaviour among Asian consumers [ 71 , 72 , 73 , 74 ]. In general, Asian consumers were willing to pay a higher price for products that have clear package labelling indicating food safety certification [ 72 , 75 , 76 , 77 , 78 ], have been produced (ecolabel) [ 71 , 74 , 79 , 80 , 81 , 82 , 83 , 84 , 85 , 86 ], or have country-of-origin [ 71 , 82 , 87 ] or traceability information [ 88 ]. Further, findings suggested that providing additional information and knowledge regarding certification and labelling, as well as processing, could further increase interest and, subsequently, increase willingness to pay for aquatic foods [ 76 , 80 , 81 , 82 , 83 , 85 , 88 , 89 ].…”