Contemporary Tools and Approach for Project Management Sustainability in Indian Automotive Industry

Loganathan, Yaamini Devi

doi:10.4271/2013-01-1278

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…With globalization, automobile manufacturers have made numerous efforts to foster their competitiveness in the domestic and international markets. As a result, there is extensive research on multinational automobile manufacturers' competitive strategies from developed and developing nations (Freyssenet, 2009 ; Kalogerakis et al, 2017 ; Loganathan, 2013 ; Tambade et al, 2019 ). Most of the past studies have highlighted several findings on factors (Table 1 ) that impact the automobile industry's competitiveness.…”

Section: Literature and Conceptual Backgroundmentioning

confidence: 99%

Strategic Options for Automobile OEMs of Indian Origin to have Sustained Competitive Advantage: A Case of Tata Motors

Malagihal

2021

JGBC

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The competitive landscape of automobile original equipment manufacturers around the globe is continuously changing, with new business models impacting the performance of automobile firms. The study uses benchmarking technique to benchmark Tata Motors passenger vehicle segment performance with a relevant foreign passenger vehicle manufacturer to explore the differences in core capabilities and platform strategies. The gaps reveal that there is tough competition among the firms in the automobile industry in India. The study also uses the problem structuring method to structure the key problem of Tata Motors' inadequate leverage of product platforms and identify the high potential root causes. The findings reveal that strategic options such as proper management of employees at top leadership positions, technologies, and strategic cooperation with partner firms may help Tata Motors better leverage new modular platforms. The new strategic options may also provide possibilities to scale internationally in niche vehicle product segments to achieve sustained competitive advantage. Among several potential capabilities and resources analyzed, only a few seem to be transferable to leverage advanced modular platforms and related digital technologies for Tata Motors. Supplementary Information The online version contains supplementary material available at 10.1007/s42943-021-00029-5.

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Section: Literature and Conceptual Backgroundmentioning

confidence: 99%

Strategic Options for Automobile OEMs of Indian Origin to have Sustained Competitive Advantage: A Case of Tata Motors

Malagihal

2021

JGBC

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“…Most of the studies mentioned about China with ten competitive strategies and the second highest was India with nine competitive strategies. According to study by Hertenstein and Williamson (2018), it can be observed that China has overtaken the USA to become the largest automotive market in the world since 2013, and in India, as per Loganathan (2013), multinational companies are setting their foot to leverage the growth in the automobile sector. Most efforts are initiated by governments in their policies such as in South Africa (Lamprecht and Tolmay, 2017), China (Lee and Mah, 2017), Canada (Sweeney and Mordue, 2017) and in Japan (Buigues, 2017).…”

Section: Competitive Strategies By Countries Globallymentioning

confidence: 99%

A review of global automotive industry’s competitive strategies

Nazir

Shavarebi

2019

WJSTSD

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Purpose The purpose of this paper is to study the latest global automotive industry’s competitive strategies comprehensively before being categorized into countries, automakers and other scholars. Design/methodology/approach In total, 54 most relevant articles have been chosen from various journals and databases between the years 2017 and 2018 with search items “Competitive” and “Automotive” for the most updated review. Based on findings, there are total 133 competitive strategies. Findings Based on the review and analysis of the literature, all of these three categories, countries, automakers and other scholars, are using new product development (NPD) as a competitive strategy. As a result, further research on NPD, specifically in the automotive industry area, is vital for industry’s competitiveness based on this study. Research limitations/implications Firms are advised to be ahead from the competitors in terms of business model or in their management in order to attain sustainability. However, to the authors’ best knowledge, there is no comprehensive review on competitive strategies for automotive globally by countries, automakers and other scholars. Practical implications The competitive strategies are reviewed comprehensively so that other than guiding the further research, they can help automakers, especially from developing countries, to improve the strategies suitable to the current trend. Social implications Automotive industry plays a key role in the day-to-day activity of human life by not only providing mobility but also having an enormous impact of the industry on economic, environmental and social activities throughout the globe. Originality/value Most of the articles reviewed related to certain country or comparison between the countries, and certain automaker or comparison between the automakers, but still no study about comprehensive review globally covered in the larger scope, divided into three categories; countries, automakers and other scholars even though the study is vital not only to academicians but also to practitioners.

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Contemporary Tools and Approach for Project Management Sustainability in Indian Automotive Industry

Cited by 2 publications

References 2 publications

Strategic Options for Automobile OEMs of Indian Origin to have Sustained Competitive Advantage: A Case of Tata Motors

Strategic Options for Automobile OEMs of Indian Origin to have Sustained Competitive Advantage: A Case of Tata Motors

A review of global automotive industry’s competitive strategies

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