Content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis and content analysis
Nurul Hidayah Watimin,
Hasmah Zanuddin,
Mohamad Saleeh Rahamad
et al.
Abstract:Social media has been tremendously used worldwide for a variety of purposes. Therefore, engagement activities such as comments have attracted many scholars due its ability to reveal many critical findings, such as the role of users’ sentiment. However, there is a lacuna on how to detect crisis based on users’ sentiment through comments, and for such, we explore framing theory in the study herein to determine users’ sentiment in predicting crisis. Generic content framing theory consists of conflict, economic, h… Show more
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