“…Yet, heritage sites are inherently dissonant, often explicitly contested spaces "where conflicts in the form of opposition, confrontation, subversion, and/or resistance engage actors whose social positions are defined by differential control of resources and access to power" (Low & Lawrence-Zuñiga, 2003, p. 18). Contestation can take many forms (G. Jenkins, 2008;Plüschke-Altof & Sooväli-Sepping, 2022), but is especially frequent in multi-ethnic or multicultural contexts, as the urban centres of northern Istria, in Slovenia, clearly show. So, social media can take an inverse role, creating homogenised, exclusive online communities, and co-creating discourses of misrecognition in the politics of heritage (Smith, 2022).…”