Companion Proceedings of the ACM Web Conference 2023 2023
DOI: 10.1145/3543873.3587657
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Contextual Response Interpretation for Automated Structured Interviews: A Case Study in Market Research

Abstract: Structured interviews are used in many settings, importantly in market research on topics such as brand perception, customer habits, or preferences, which are critical to product development, marketing, and e-commerce at large. Such interviews generally consist of a series of questions that are asked to a participant. These interviews are typically conducted by skilled interviewers, who interpret the responses from the participants and can adapt the interview accordingly. Using automated conversational agents … Show more

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