Contextualising digitalisation through ambidexterity and new territorial proximities

De Rosa, Marcello; Charatsari, Chrysanthi; Lioutas, Evagelos D.; Masi, Margherita; Vecchio, Yari; Francescone, Martina

doi:10.1016/j.jrurstud.2024.103322

Journal of Rural Studies

2024

DOI: 10.1016/j.jrurstud.2024.103322

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Contextualising digitalisation through ambidexterity and new territorial proximities

Marcello De Rosa,

Chrysanthi Charatsari,

Evagelos D. Lioutas

et al.

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Cited by 2 publications

References 42 publications

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A circular transition model for the European aquaculture sector

Masi,

Adinolfi,

Marrocco

et al. 2025

Aquaculture

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A circular transition model for the European aquaculture sector

Masi,

Adinolfi,

Marrocco

et al. 2025

Aquaculture

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Exploring Diversification Strategies among Italian Farms

Cardillo,

Bartoli,

De Rosa

et al. 2024

Sustainability

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The multifunctionality model is receiving more and more attention from policymakers as a result of recent initiatives to build more resilient and sustainable food systems as well as the potential for increased farm revenue. This paper explores the role of multifunctional farming in the Italian agriculture viewed through the lens of an entrepreneurial strategy grounded on-farm diversification. Farm diversification strategies, which broaden the farm’s traditional boundaries to include additional activities at the farm level, help the evolution towards multifunctionality. A policy-driven transition towards multifunctional farming has been noticed in Italy during the past few decades, which has prompted a strategic reconfiguration of the farm’s business models. Drawing on the identified activity of portfolio diversification, this study provides an overview of the analyzed 49,429 Italian farms, by articulating diversification strategies into four entrepreneurial activities, which are related to on/off-farm/farm-related or farm-diverse diversification strategies. This article has attempted to verify the presence of farm types that responded to portfolio diversification management strategies through the use of a cluster analysis on data from the general census of Italian agriculture. Supporting new patterns in the adoption of business models focused on multifunctionality should be considered in European rural development policies.

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Contextualising digitalisation through ambidexterity and new territorial proximities

Cited by 2 publications

References 42 publications

A circular transition model for the European aquaculture sector

A circular transition model for the European aquaculture sector

Exploring Diversification Strategies among Italian Farms

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