Controlling the uncontrollable: the public discourse on artificial intelligence between the positions of social and technological determinism

Abstract

Since the publication of ChatGPT and Dall-E, there has been heavy discussions on the possible dangers of generative artificial intelligence (AI) for society. These discussions question the extent to which the development of AI can be regulated by politics, law, and civic actors. An important arena for discourse on AI is the news media. The news media discursively construct AI as a technology that is more or less possible to regulate. There are various reasons for an assumed regulatability. Some voices highlight the predominant capitalism of modern society as an ideology that enforces an uncontrolled development of AI. Others call on the rationality of civic society, which will push AI toward a development that serves humankind. Summarized, the discourse on AI floats between positions of technological and social determinism. The article conducts a discourse analysis on 113 articles from the German newspapers Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung. The analysis shows how these center-left and center-right media frame the AI development in terms of social and technological determinism. As these newspapers reach out to a large audience, the article shows the kinds of perspectives on AI that confront civic society in Germany every day. News media can motivate or impede social action, as they frame the potential necessity of society and its members to intervene against certain developments. The article shows how the newspapers promote an understanding of AI, by which citizens will feel motivated to insist on a regulation of AI by politics and law.