Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals

Scheiben, Carolin; Holthoff, Lisa Carola

doi:10.1108/s1548-643520170000014012

Review of Marketing Research

2017

DOI: 10.1108/s1548-643520170000014012

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Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals

Carolin Scheiben¹,

Lisa Carola Holthoff²

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Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals

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References 77 publications

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