Convergence or distinctiveness? Exploring how geographic location influences fan behavior in online fan communities
Blaine R. Huber,
Matthew Katz,
Bradley J. Baker
et al.
Abstract:PurposeThis article examines how geographic location (i.e. local or nonlocal) influences fans’ communicative convergence or distinctiveness in the context of an informal online fan community (i.e. Twitter [X]). Nonlocal fans, who live geographically distant from the team they support, derive distinctiveness and belonging from supporting a team from afar. This study considers how these needs materialize in online communication.Design/methodology/approachText mining and textual analysis were employed to collect … Show more
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