Polyphenylquinolines (PPQs), which are compound donor-acceptor complexes, are studied by luminescence kinetic spectroscopy. It is shown that, as the π system becomes stronger on passing from (O, C) to (O, IC) and (PhA, C), an increase in the lifetime τ of the excited state is first observed, and for the strongest charge transfer complex PPQ (PhA, IC), whose luminescence kinetics is described by two exponentials, the lifetime decreases to a value equal to τ of PPQ (O, C). This indicates that this complex has two emitting cen ters localized in the arylene moiety and in the phenylquinoline ring and thereby confirms a previously made conclusion that compound donor-acceptor complexes are formed in polyphenylquinolines with a branched π system of compound D-A complexes.