Corporate Communications in the Development of Business / Korporativna Komunikacija U Funkciji Razvoja Poslovanja

Projović, Ivana; Kolev, Dragan

doi:10.7251/emc1701071p

Cited by 2 publications

(1 citation statement)

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“…Ona omogućava organizaciji da dobije uvid u potrebe svojih ključnih stejkholdera i time ostvari bolju poziciju u poslovnom okruženju. Povratna informacija predstavlja važnu fazu u eksternom komunikacionom procesu, pružajući uvid i osnovu za unapređenje odnosa sa spoljnim interesnim grupama [6]. Efikasna komunikacija između organizacije i javnosti zasniva se na dvosmernoj komunikaciji.…”

Section: Eksterna Komunikacijaunclassified

Interna I Eksterna Komunikacija U Organizaciji Događaja „anatomija Uspeha 2023“

Milošević

2023

Zbornik radova FTN

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U radu su kroz teorijski deo prikazana četiri poglavlja, od kojih prvo opisuje značaj komunikacije u marketingu i osnovne karakteristike komunikacije, potom kao drugo i treće poglavlje prikazane su interna i eksterna komunikacija kao važan deo poslovnog komuniciranja i u četvrtom poglavlju marekting događaja kao marketinško komunikaciona strategija. U praktičnom delu rada je izvršena detaljna analiza interne i eksterne komunikacije pri organizaciji kviza „Ja volIIM FTN“. Na kraju praktičnog dela je diskutovano o izvršenoj analizi i dati su predlozi za unapređenje interne i eksterne komunikacije.

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Section: Eksterna Komunikacijaunclassified

Interna I Eksterna Komunikacija U Organizaciji Događaja „anatomija Uspeha 2023“

Milošević

2023

Zbornik radova FTN

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Islamic banks web-marketing during the Covid-19 crisis

Khan

2022

IJSS

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Online platforms are particularly important in times of crisis, as they are a vital channel for providing and ensuring access to information. Competition increases the value of digital marketing in the banking sector; however, it also makes it more difficult to stand out in the disruption and uncertainty caused by the COVID-19 outbreak. Realizing the fact that the website has become mainstream in corporate marketing, this research investigates the practice of marketing by the largest and strongest 11 Islamic banks globally listed by the Asian Banker (2019). Information on visual elements, product features, and post locations related to corona safety precaution information was extracted from bank web pages. With that, also followed the post related to option of an opening online account and digital channel safety concern during COVID-19. Furthermore noticed on the bank webpage about the government funding for Corona activities and financial assistance to SMEs. The findings of this research suggest that in any crisis and fluid situation, where uncertainty existence is likely to be high, Islamic banks must be prepared to alter web-interface communication approaches and marketing strategies to reach their customers. To stay afloat in a highly competitive digital world, banks can advertise relevant product offerings during the Coronavirus crisis. Navigation and accessibility related to Coronavirus information on the website should be straightforward, highlight socially responsible activities, focus on customers with financial difficulty, and use differentiated and personalized banking services. Customers will regard such initiative and perceive their bank brand as compassionate, kind, and unpretentious.

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Corporate Communications in the Development of Business / Korporativna Komunikacija U Funkciji Razvoja Poslovanja

Abstract: Apstrakt:U svetu menadžmenta i savremenog poslovanja prihvaćen je stav da budućnost svakog preduzeća u najvećoj meri zavisi od toga kako je ono prezentovano u očima ključnih stejkholdera (akcionara, deoničara, investitora, klijenata, potrošača, zaposlenih, ali i javnosti, odnosno

Cited by 2 publications

References 1 publication

Interna I Eksterna Komunikacija U Organizaciji Događaja „anatomija Uspeha 2023“

Interna I Eksterna Komunikacija U Organizaciji Događaja „anatomija Uspeha 2023“

Islamic banks web-marketing during the Covid-19 crisis

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