Corporate Philanthropic Giving, Advertising Intensity, and Industry Competition Level

Zhang, Ran; Zhu, Jiang; Yue, Heng; C, Zhu

doi:10.1007/s10551-009-0248-0

Cited by 245 publications

(163 citation statements)

References 59 publications

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“…3 The inter-rater coefficient in this study is higher than 90 %, which means the reliability of our coding process is admissible. After the coding process, we found Zhang, Rezaee, and Zhu (2009) and Zhang, Zhu, Yue, and Zhu (2010) shared the same samples in their empirical studies. Therefore, we excluded Zhang et al's (2009) study from our database.…”

Section: Sample and Codingmentioning

confidence: 80%

Does CSR practice pay off in East Asian firms? A meta-analytic investigation

Hou

Liu²,

Fan

et al. 2015

Asia Pac J Manag

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Academics and practitioners have long wondered whether corporate social responsibility (CSR) practice is beneficial for Asian firms. To better understand the relationships between CSR and business performance, we use meta-analytical techniques based on 31,773 East Asian firms reported in 28 empirical studies to provide cumulative evidence for the value of CSR. Meta-analytic results indicate a general positive association between CSR and business performance. We find that environmental CSR has a stronger impact than social CSR on business performance, and that CSR practice has a stronger positive effect on operational performance than on financial performance. Further meta-analytic evidence indicates that several moderating issues explain significant variances in the effect size across studies, including economic development stage (developed vs. developing), firm size (SMEs vs. non-SMEs), organizational form (public vs. private), and measurement methods (archival data vs. self-report). Moreover, we find that CSR importance in East Asia has not varied over the past 15 years. We conclude with theoretical contributions and practical implications.

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Section: Sample and Codingmentioning

confidence: 80%

Does CSR practice pay off in East Asian firms? A meta-analytic investigation

Hou

Liu²,

Fan

et al. 2015

Asia Pac J Manag

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“…Zhang et al (2010) found that the mean and median respectively of corporate contributions in response to Sichuan earthquake (also known as the Great Wenchuan Earthquake) for the 703 Chinese firms studied were 3,086,688 and 1,001,000 RMB (note: 1 million RMB is roughly equivalent to €123, 000). Although the Sichuan earthquake may be a special case, in a more general study of the effects of philanthropic activity on profitability in the Chinese context, Su and He Opening the Black Box of CSR Decision Making (2010) found that the mean donation derived from the sample of 3,837 Chinese private enterprises surveyed (2006 data) was approximately 414,000 RMB (although the median was 50,000 RMB).…”

Section: ------------------------------------------------Insert Figurmentioning

confidence: 99%

Opening the Black Box of CSR Decision Making: A Policy-Capturing Study of Charitable Donation Decisions in China

et al. 2014

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This policy capturing study, conducted in China, investigated the cognitive basis of managerial decisions to make a corporate charitable donation, a global issue in the context of Corporate Social Responsibility (CSR) research and practice. Participants (N=376) responded to a series of scenarios manipulating pressure from the five stakeholders (government, customers, competitors, employees, and shareholders) most commonly addressed by CSR research. The independent variables examined included organizational factors (industry, ownership, previous company donation, firm size, firm age and perceived CEO attitudes toward charity) and the participants' personal values. Results indicate a large positive effect of shareholder and governmental pressure on the decision with lesser positive effects from customers and competitors. Surprisingly, employee pressure had a negative effect on the decision to make a charitable donation. Further, personal values and CEO attitudes toward charity were significantly related to the decisions participants made. In line with our theorizing, the findings indicate that a combination of personal, organizational, and institutional factors are salient in the minds of decision makers.

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“…Corporate philanthropy and other discretionary corporate social initiatives can generate a positive reputation and subsequent positive moral capital among communities and stakeholders if these social initiatives are judged to be made due to a genuine regard for social welfare (Godfrey 2005). 1 The positive moral capital mitigates the negative assessments and resulting sanctions by stakeholders following firms' misconducts, making firms less vulnerable to negative events (Godfrey 2005;Peloza 2006;Zhang et al 2010b). Bhattacharya and Sen (2004) also suggest that investing in CSR helps to build a reservoir of goodwill which leads to stakeholders' resilience to negative information about a company perceived to be socially responsible.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

“…All these fees are related to activities aimed at promoting sales. Thus, selling expense is an appropriate measure of firms' advertising intensity(Zhang et al 2010b).…”

mentioning

confidence: 99%

Do Lenders Value Corporate Social Responsibility? Evidence from China

2011

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Drawing on risk mitigation theory, this article examines whether the improvement of firms' social performance reduces debt financing costs (CDFs) in China, the world's largest emerging market. Employing both the ordinary least square (OLS) and the two-stage instrumental variable regression methods, we find that improved corporate social responsibility (CSR) reduces the CDF when firms' CSR investment is lower than an optimal level; however, this relationship is reversed after the CSR investment exceeds the optimal level. Firms with extremely low or extremely high CSR are subject to a higher CDF. The results also suggest that the optimal CSR level for small firms is higher than that for large firms. This study is the first to document a U-shaped relationship between CSR and CDF and also the first to investigate this relationship within an emerging market context.

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Corporate Philanthropic Giving, Advertising Intensity, and Industry Competition Level

Abstract: advertising intensity, catastrophic events, corporate philanthropy, corporate social responsibility, industry competition level,

Cited by 245 publications

References 59 publications

Does CSR practice pay off in East Asian firms? A meta-analytic investigation

Does CSR practice pay off in East Asian firms? A meta-analytic investigation

Opening the Black Box of CSR Decision Making: A Policy-Capturing Study of Charitable Donation Decisions in China

Do Lenders Value Corporate Social Responsibility? Evidence from China

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