2018
DOI: 10.3390/socsci8010002
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Corporate Propensity for Long-Term Donations to Non-Profit Organisations: An Exploratory Study in Portugal

Abstract: The motivations for individual and corporate donations to non-profit organisations (NPOs) have been vastly researched. However, companies tend to diversify their donations towards different institutions, hindering the development of substantial and continuous social interventions by charities. Considering the importance of regular support to guarantee NPOs’ sustainability, this study analyses the corporate motivations and the conditions that might favour their propensity for long-term donations. Researchers ha… Show more

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Cited by 9 publications
(8 citation statements)
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“…It is crucial for the organization to enhance its strategies regarding resource development by going beyond mere resource mobilization for immediate or urgent situations. It is essential to establish a cohort of financial supporters who are actively involved as partners with the organization (Casais & Santos, 2019). Consequently, creating a database of benefactors can foster close relationships and nurture donor loyalty (Clohesy, 2003).…”
Section: Fundraisingmentioning
confidence: 99%
See 1 more Smart Citation
“…It is crucial for the organization to enhance its strategies regarding resource development by going beyond mere resource mobilization for immediate or urgent situations. It is essential to establish a cohort of financial supporters who are actively involved as partners with the organization (Casais & Santos, 2019). Consequently, creating a database of benefactors can foster close relationships and nurture donor loyalty (Clohesy, 2003).…”
Section: Fundraisingmentioning
confidence: 99%
“…Sustainability can be strongly influenced by the NPO's image management; effective management of an organization's public im-age implies its dissemination via various media among the target audience and the organization (Casais & Santos, 2019).…”
Section: Sustainabilitymentioning
confidence: 99%
“…Resources are crucial for NPOs to continuously deliver social services (Michalski et al, 2018). Fundraising and financial donations, commercially generated income, relationship marketing, sector and crosssector collaborations, volunteers, and in-kind contributions are among the resources available to NPOs (Casais & Santos, 2018;Ceptureanu et al, 2017). However, NPOs face resource constraints prevalent in the nonprofit sector (Ceptureanu et al, 2017;Claire, 2014;McDonald et al, 2015) due to the trust deficit by stakeholders (Centre for Asian Philanthropy and Society, 2018; Shapiro, Mirchandani, & Jang, 2018).…”
Section: Resource Constraint Issue In Nonprofit Organisationmentioning
confidence: 99%
“…NPOs are generally grounded on the aptitude to maximise the shaped social value expressed both through the NPO mission and its interaction with several stakeholders (Felício et al, 2013;Ferreira et al, 2017). Economic sustainability is a central objective that combines maximisation of social value with investment in innovation and innovative outputs (Brown and Kalegaonkar, 2002;Casais and Santos, 2019;Wells, 2015), partnerships (Barroso-Méndez et al, 2016;Carvalho et al, 2019;MacDonald et al, 2019), and also different forms of support and benefits, sometimes materialised through a diversity of funds (Casais and Santos, 2019;Ferreira et al, 2017;Wells, 2015).…”
Section: Social Performance Indicatorsmentioning
confidence: 99%