Corporate social responsibility from a “stakeholder view” perspective: CSR implementation by a Swiss mobile telecommunication provider

Abstract

Purpose -The purpose of this research is to show how corporate social responsibility (CSR) is actually implemented and managed in business practice by a mobile communications provider in Switzerland. Based on this presentation the paper aims to analyze whether this implementation in the firm is consistent or not, to the responsibilities derived from the stakeholder view framework as it has been proposed by .Design/methodology/approach -The goal of this investigation is twofold. From a theoretical perspective, the paper aims to find out if the stakeholder view framework is a suitable tool to assess a firm's practical efforts in the area of CSR. And from a practitioners perspective, the application of the stakeholder view framework may help in identifying ''blind spots'' whereby closing them could increase the firm's effectiveness concerning the implementation of their specific corporate responsibility.Findings -Because of the empirical findings it is concluded that the application of the stakeholder responsibility framework yields interesting insights into how corporate responsibilities are managed from a stakeholder perspective.Originality/value -The paper ends by suggesting several recommendations for the further CSR implementation of the company analyzed and for business practice in general.

Do different industries report Corporate Social Responsibility differently? An investigation through the lens of stakeholder theory

“…Sachs et al (2006) focused their analysis on Orange Communications in Switzerland and found that the firm devoted much attention to employees. They believe this to be the case because employees are both benefit providers/receivers and risk providers/receivers.…”

“…Urgency is based on two characteristics; time sensitivity and importance of the claim to the stakeholder (Thorne, Ferrell, and Ferrell 2003). In addition, Sachs et al (2006) distinguish four categories of stakeholders as benefit providers/receivers and/or risk providers/ bearers. Stakeholders may be granted different levels of salience depending on the number of categories into which they fall.…”

Corporate Social Responsibility Practices in Hong Kong Green Minibus Industry

“…By using the matrix, we can provide useful information for management in decision making for both short-term and long-term in response with the interests of shareholders. Sachs, Maurer, Rühli, and Hoffmann (2006) argued that Carroll's (1979) model failed to reflect the real-world situation. The core value of stakeholder view framework is having clear understanding of property rights.…”

Embedding Corporate Social Responsibility in Corporate Governance: A Stakeholder Systems Approach

“…Aligned with this, we have adopted Sachs et al (2006) approach that aligns a stakeholder perspective of CSR and corporate governance. Viewing corporate governance through a stakeholder lens broadens traditional shareholder-centric and hub-spoke approaches to organisation-stakeholder relationships (Andriof et al 2002).…”