CORPORATE SOCIAL RESPONSIBILITY PRACTICES AMONG THE SMEs IN MALAYSIA – A PRELIMINARY ANALYSIS

Norbit, Norhafizah; Nawawi, Abdul Hadi; Salin, Ahmad Saiful Azlin Puteh

doi:10.24191/mar.v16i2.458

Cited by 18 publications

(23 citation statements)

References 42 publications

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“…CSR demands a business' continued commitment to act in a sustained manner instead of a cross-sectional endeavor to ensure focus on long-term goals [72]. However, TTOs that are SMEs have their own challenges to participate in CSR activities and often scale down to fit their own capabilities [73]. The majority are fixated on short-term goals for profit maximization [18,73].…”

Section: Csr's Importance Participation and Engagement Intentionsmentioning

confidence: 99%

“…However, TTOs that are SMEs have their own challenges to participate in CSR activities and often scale down to fit their own capabilities [73]. The majority are fixated on short-term goals for profit maximization [18,73]. Thus, actual participation of TTOs in CSR activities is a matter of interest.…”

Section: Csr's Importance Participation and Engagement Intentionsmentioning

confidence: 99%

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Corporate Social Responsibility Among Travel and Tour Operators in Nepal

2019

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Travel and tour operators (TTOs) have become increasingly and positively engaged in Corporate Social Responsibility (CSR) due to increased consumer awareness and responsible business practices. However, CSR engagement has not fully permeated the travel and tourism industry in Nepal as it is still considered ambiguous. There is a need to identify baseline knowledge, and to institute programs and policies for CSR engagement. This study formulated a conceptual model to empirically test the relationship between perceptions of CSR (comparative, benefits and favorability) and its association with the importance, participation and future engagement intentions among TTOs in Nepal. Data were collected via a questionnaire among TTO (n = 138) that were registered with the National Association of Tour and Travel Agents. Based on the results, CSR was deemed to be important due to customers’ favorability toward organizations that implemented related activities. This relationship influenced CSR participation and subsequently led to future intentions to engage. Overall, it was apparent that the TTOs which were essentially small and medium enterprises were focused on CSR implementation largely due to customers’ pressure and/or demand. This study provides knowledge to devise appropriate strategies to drive CSR implementation in the tourism industry via TTO in Nepal.

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Section: Csr's Importance Participation and Engagement Intentionsmentioning

confidence: 99%

Section: Csr's Importance Participation and Engagement Intentionsmentioning

confidence: 99%

Corporate Social Responsibility Among Travel and Tour Operators in Nepal

2019

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“…The concept of CSR is still evolving even in 2021 because of its wider spectrum and importance for society. Prior studies have mentioned the difference of approaches towards CSR between developed [1][2][3] and developing nations [4][5][6]. Narrowing down the implication of CSR to a particular business sector may change its meaning and understanding.…”

Section: Introductionmentioning

confidence: 99%

Sustainability as a “New Normal” for Modern Businesses: Are SMEs of Pakistan Ready to Adopt It?

et al. 2021

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While in developed countries, the concept of sustainability is being recognized as a “new normal” for modern businesses, the situation is entirely different in the context of developing and underdeveloped regions of the world. Shockingly, most of the developing nations do not consider the environmental dimension of CSR as their priority, and this is one of the reasons that the issue of climate change is a hot topic of debate among contemporary researchers and policymakers from developing economies. The present study aims to explore the type and level of CSR engagement among different organizations of the SME sector in Pakistan. Further, the study also intends to uncover any potential difference between medium-sized enterprises and small-sized enterprises in terms of their CSR preferences and engagements. The study uses a qualitative approach in order to get deeper insights to meet study objectives through in-depth semi-structured interviews. In this regard, the data were collected from nine SMEs belonging to different sectors in Lahore city of Pakistan. The authors used thematic analysis in order to analyze in-depth interviews, and three main themes were extracted, including social CSR, economic CSR, and environmental CSR. The results revealed that most of the medium-sized enterprises prefer the social dimension of CSR, whereas small-sized enterprises are largely concerned with the economic dimension of CSR. It has also been revealed that the environmental dimension of CSR is non-existent in the case of small-sized enterprises. The results of the present study will help policymakers to better understand the phenomenon of CSR and to rethink their CSR policies for a better and sustainable future.

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“…SMEs are, by definition, are small businesses, but nevertheless, CSR activities may be important for them but their activities will be directly related to their limited resources [38]. Due to the difference in size and resources, SMEs are more likely to get involved in small social campaigns, with a local impact, rather than large, country wide activities, with a large impact and a heavy public relations (PR) campaign.…”

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confidence: 99%

An Integrated Framework on the Sustainability of SMEs

Burlea‐Schiopoiu

Mihai

2019

Sustainability

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The aim of this article is to investigate the relationship between the budget related to corporate social responsibility (CSR), Innovation and Training, defined as sustainable factors, and the financial results of small and medium sized enterprises (SMEs). The investigation is made by analysing the financial results from a sample of 200 SMEs from the South-West Region of Romania. The findings prove that SMEs can use training and innovation to improve the impact of CSR on their sustainability with a focus on positive financial indicators. The findings prove that corporate social responsibility (CSRBi), innovation (InnovBi), and training (TrainingBi) as sustainable factors are significantly and positively correlated with the following indicators: profit (Profiti), profit per employee (ProfitEi) and total expenditure (Expensesi), and it is negatively correlated with debt ratio (DebtRi).

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CORPORATE SOCIAL RESPONSIBILITY PRACTICES AMONG THE SMEs IN MALAYSIA – A PRELIMINARY ANALYSIS

Cited by 18 publications

References 42 publications

Corporate Social Responsibility Among Travel and Tour Operators in Nepal

Corporate Social Responsibility Among Travel and Tour Operators in Nepal

Sustainability as a “New Normal” for Modern Businesses: Are SMEs of Pakistan Ready to Adopt It?

An Integrated Framework on the Sustainability of SMEs

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