“…While some studies examined the extent of CSR (e.g. Abdul Hamid, 2004;Thompson and Zakaria, 2004;Nik Ahmad, Sulaiman, and Siswantoro, 2003;Che Zuriana, Kasumalinda, and Rapiah, 2002;Kin, 1990), others have examined the identified driver or other factors (Amran and Devi, 2007;Ramasamy and Ting, 2004;Rashid and Ibrahim, 2002;and Teoh and Thong, 1984). The findings of previous CSRD studies in Malaysia (see Abdul Hamid, 2004;Thompson and Zakaria, 2004;Nik Ahmad and Abdul Rahim, 2003;Che Zuriana et al, 2002) state that the level of awareness appears to be growing.…”