Being an integral part of the life of society, business discourse is of particular interest to study from the standpoint of the emotional behavior of its participants. The spheres in which this type of communication is used are different. The manifestation and expression of emotions in business discourse is the speaker’s intention to influence the interlocutor in the right direction, to cause a certain emotional reaction from his side. This paper examines the emotional component of French business discourse as one of the foundations of its coherence. An attempt is made to comprehensively analyze business discourse from the point of view of the verbal expression of emotions and determine their role in the implementation of pragmatic attitudes characteristic of this type of discourse. At the same time, given the rapid, constant development of the journalistic style in the French language, the disclosure of this aspect is of undoubted interest from the point of view of enriching information about the French media and modern French in general.